NOGALES, AZ - IPR Fresh is pleased to announce a notable step forward in its marketing and business development strategy with the addition of industry veteran Mark Munger as the company’s first Vice President of Marketing & Business Development. This strategic hire bolsters IPR Fresh’s commitment to accelerating growth, expanding retail and wholesale partnerships, and elevating its presence across the fresh produce industry.

Munger brings nearly 40 years of experience in the fresh produce sector, making him a valuable addition to the IPR Fresh leadership team. Most recently, he served as Senior Director of Marketing at Ocean Mist Farms, where he played a key role in executing a significant brand refresh and launching an innovative new product line. His extensive career also includes senior roles at industry-leading organizations, including 4Earth Farms, Andrew Williamson Fresh Produce, Driscoll’s, and the Produce Marketing Association.

“Mark will play a pivotal role in advancing IPR Fresh’s growth and leading our industry-focused marketing initiatives,” said Jose Luis Obregon, President of IPR Fresh, in a press release. “We are pleased to welcome a leader of Mark’s caliber and experience to our team.”

Munger’s appointment comes at an important time for IPR Fresh as the company sharpens its focus on strategic initiatives, deeper customer engagement, and expanded visibility within a highly competitive fresh produce landscape. With Munger’s experience and vision, IPR Fresh is poised for an exciting new chapter of growth, innovation, and expanded industry presence.

Founded in 2003 and shipping out of Nogales, Arizona, IPR Fresh is a leading distributor of organic and conventional colored bell peppers, English cucumbers, and a wide range of additional hothouse and field-grown vegetables.

Guided by a commitment to quality, food safety, and responsibly sourced produce, IPR Fresh has built a reputation as a trusted, dependable partner across the fresh produce industry.

BOISE, ID - Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc., announced in-store incrementality measurement that delivers true causal insights into how in-store media drives incremental sales. Since launching its in-store digital display network, Albertsons Media Collective has delivered strong results and attracted more than 50 unique advertising partners eager to tap into the power of retail media, while staying focused on rapid growth and expansion.

Unlike traditional attribution models that assign credit to purchases that may have occurred anyway, Albertsons Media Collective’s matched market framework measures the true incremental impact of in-store media, isolating the effect of advertising as the sole driver of lift. The incrementality solution operates at the store level, comparing sales performance in test stores exposed to ads against a rigorously selected set of control stores with no media exposure. By estimating the counterfactual, what would have happened without advertising, the model delivers a statistically validated measure of true lift.

Albertsons Media Collective’s in-store incrementality measurement addresses one of the industry’s most persistent challenges: accurately measuring in-store media, which operates outside the signal-rich, identity-connected environment of other digital channels. Designed specifically to alleviate this complexity, the matched market framework delivers true incrementality by attributing sales, orders and unit lift solely to media exposure rather than correlation. The solution leverages nearly 60 variables for advanced store-level matching to reduce bias and noise, scales nationally across diverse store formats, and works across both existing and new in-store screens, including deli and pharmacy placements.

“For too long, in-store media has been measured with tools that confuse correlation for impact,” said Liz Roche, Vice President of Media and Measurement at Albertsons Media Collective, in the recent release. “Our matched market incrementality approach cuts through that noise. By isolating causal lift at the store level, we’re showing brands the actual impact of in-store media activation — and giving them confidence that their investment is driving net-new sales. We look forward to advancing the measurement capabilities we offer in the future with closed-loop measurement, while remaining compliant with and closely aligning our measurement roadmap with IAB current and future standards for in-store media.”

A recent campaign for Mondelēz International, Inc. highlights the effectiveness of in-store media when measured through Albertsons Media Collective’s matched market incrementality framework. Designed to promote Sargento® Cheese Bakes, the premium snack cracker from Mondelēz, the campaign aimed to drive household penetration, category growth and incremental sales. Mondelēz integrated in-store digital screens with high-engagement onsite and offsite media to build awareness and drive conversion among Albertsons shoppers. The addition of in-store screens contributed to a significant sales lift, demonstrating the incremental value of in-store activation within an omnichannel strategy.

“In-store is one of the most influential moments in the path to purchase, but historically it’s been difficult to measure with precision,” said Melissa Pitmon, Customer Director, OmniChannel, Mondelēz. “Albertsons Media Collective’s matched market measurement gave us clear, causal insight into how in-store media drove incremental sales, helping us optimize with confidence and validate the true impact of our investment.”

Albertsons Media Collective is a full-funnel media platform that reaches known shoppers across channels, now complete with in-store media which unlocks the full power of the omnichannel experience at the moments closest to the point of purchase. After bringing incrementality onsite and offsite, bringing incremental results to in-store media helps advertising partners truly understand collective growth.

Given the strong in-store results achieved since the launch of the in-store digital display network, Albertsons Media Collective is focused on expansion. In 2026, the in-store fleet will include approximately 800 additional stores, offering scaled coverage and strategic continuity, with presence across 10 divisions.

CLACKAMAS, OR & SALT LAKE CITY, UT - Fujii Produce, a trusted distributor of fresh fruits and vegetables serving retailers and foodservice operators, has selected the ReposiTrak Traceability Network® to power its food traceability program. This strategic move sets into motion traceability data intake from Fujii Produce’s suppliers, as well as traceability data sharing with its retail and foodservice customers.

“Fujii Produce has always prioritized food safety, quality, and reliability for our customers,” said Jon Pienovi, COO of Fujii Produce, in the recent release. “By partnering with ReposiTrak, we’re going beyond compliance with FDA requirements for items on the Food Traceability List. We’re taking a leadership role in building a stronger, more transparent supply chain by capturing traceability data across all products we handle.”

The FDA has indicated that the Food Traceability List (FTL) will likely expand, driving broader adoption of new recordkeeping standards under the FSMA 204 rule. Fujii Produce is taking a forward-thinking approach by applying traceability across all products, leveraging technology to stay compliant today while building a safer, more transparent supply chain for the future.

“Traceability is a critical component of today’s food supply chain,” said ReposiTrak Chairman and CEO Randy Fields. “Fujii Produce is setting an example by taking action now to unite its suppliers and customers on a single, streamlined traceability platform.”

The ReposiTrak Traceability Network® is the industry’s largest and fastest-growing solution for food traceability. Built to simplify compliance, it enables suppliers, manufacturers, distributors, retailers, and foodservice operators to exchange traceability data seamlessly — without investing in new hardware, software, or manual processes. Through this partnership, Fujii Produce will gain the ability to collect, store, and share standardized traceability records for thousands of products, improving visibility from farm to shelf.

Additionally, ReposiTrak applies a rigorous 500+ point error-checking process to all traceability data and works directly with suppliers to correct issues, ensuring the information is complete and accurate before it reaches Fujii Produce and its customers.

By joining the ReposiTrak Traceability Network, Fujii Produce will be able to:

• Seamlessly ingest Key Data Elements from its diverse base of food suppliers
• Provide required traceability data to downstream customers with ease
• Ensure continuous FSMA 204 compliance across the supply chain
• Minimize operational disruption with a scalable, cost-effective solution

To learn more about the ReposiTrak Traceability Network, visit www.repositrak.com.