HOUSTON, TX - What’s new in the potato space? Attendees of the Global Produce & Floral Show will soon find out, as EarthFresh is bringing potato innovation to the forefront of retailers’ minds this October.

“We’re always looking ahead to what’s next, with new innovations in development designed to bring more choice, convenience, and premium experiences to the fresh produce category,” shares Jessica Anderson (Hughes), Vice President of Marketing and Innovation. “From new varieties to convenient formats, we’re continuing to find new ways to bring fresh, differentiated products to shoppers, and create new opportunities for our retail and foodservice partners.”

EarthFresh is bringing a variety of high-quality innovations to the show floor this year, including:

• Fast. Fresh. Gourmet. Air Fry Kits - Featuring fresh pre-washed potatoes paired with clean-ingredient, chef-inspired sauces, the Fast. Fresh. Gourmet. line is designed to deliver fresh, healthy, convenient, and flavorful meal solutions
• EarthFresh Butter Potatoes - Developed through more than a decade of research and innovation, EarthFresh Butter Potatoes, available in Butter Russets, Butter Reds, and Butter Golds, are carefully selected for their naturally rich, creamy texture, exceptional flavor, and elevated cooking performance
• Steakhouse Baker Trays - EarthFresh has been supplying steakhouses across North America with premium russet baking potatoes since 1963. Now, with the introduction of its Steakhouse Russet, the supplier is bringing that same steakhouse-quality experience to consumers at home
• 2 lb Organic Bags - The brand’s newest packaging innovation is designed with both performance and presentation in mind, featuring a light-blocking poly front to help protect potatoes from light exposure, which turns the potatoes green, while a mesh back panel allows for optimal breathability and airflow. The result is a smart packaging solution that delivers product protection and preserves quality without sacrificing visibility.

“The GPFS is an ideal environment to bring these products to life because it allows customers to not just see the innovations we’re working on but also experience them firsthand,” Anderson adds. “Taste, quality, and convenience are ultimately what drive adoption, so giving buyers and industry partners an opportunity to sample the products and see how easily they can fit into everyday meals is incredibly valuable to us. It’s also an opportunity to demonstrate how EarthFresh continues to evolve the fresh produce category in response to changing consumer expectations, from greater convenience to more premium products and elevated tasting experiences.”

EarthFresh’s Global Produce & Floral Show showcase reflects some of the key trends driving demand in the potato sector.

“We’re seeing continued evolution in the fresh potato category as consumers increasingly prioritize flavor, convenience, and variety,” Jessica says. “One example is the growth of yellow-flesh potatoes, which have a naturally rich flavor and creamy texture. According to 2025 Nielsen data, the U.S. yellow potato segment has more than doubled over the past eight years, growing from $284 million to $598 million. That shift is creating opportunities for innovation and premiumization within a category that has traditionally been viewed as more commodity-driven. It’s also helping drive programs like EarthFresh Butter Potatoes, which were developed to deliver an elevated eating experience through exceptional flavor, texture, and cooking performance. Consumer research conducted by IMI International ahead of the launch reinforced that opportunity, with 85 percent of U.S. shoppers and 83 percent of Canadian shoppers indicating positive purchase intent.”

In less than a year, EarthFresh Butter Potatoes have made their way into more than 4 million households, with acreage increasing 40 percent to support year-round supply. This growth, Jessica notes, reflects an opportunity for retailers to provide shoppers with more reasons to trade up within a familiar category, offering meaningful differentiation rather than simply competing on price.

“At the same time, convenience continues to reshape the fresh produce aisle,” Jessica continues. “Consumers want to eat fresh, high-quality food, but they’re increasingly looking for products that reduce prep time and make it easier to get a great meal on the table. For us, that means thinking beyond the potato itself and looking at how packaging, formats, and value-added products can make fresh vegetables work harder. Our Fast. Fresh. Gourmet. lineup is one response to this evolution, with formats including oven and grilling trays and air-fryer packs. We see continued opportunity ahead for fresh produce solutions that bring together great taste, premium quality, and everyday convenience for today’s shoppers.”

Attendees can explore the Fast. Fresh. Gourmet. lineup, EarthFresh Butter Potatoes, Steakhouse Baker Trays, and 2 lb organic bags for themselves at booth #3343 during the show!

NORTH AMERICA - For fresh produce, El Niño doesn't have a single impact. The effects are many. As weather patterns shift, geography, crop, timing, and intensity of precipitation can turn one climate pattern into excessive water for one grower and too little for another. The only promise: it will be felt widely. Keeping the lines of communication open between buyers and suppliers will be essential when planning promotions, campaigns, and holidays. A good partnership, after all, can weather any storm.

And this El Niño is one to watch. NOAA currently puts the chance of El Niño becoming very strong this fall and winter at greater than 90 percent, with a 75 percent chance during October–December of reaching a historic threshold that would exceed the strength of previous El Niño events dating back to 1950. But there is caution to apply: Even at that magnitude, NOAA insists that typical El Niño impacts become more likely, but are not guaranteed.

To get a general outlook of what the U.S. may have on its El Niño radar, let's start in California. NOAA explains that El Niño alters the jet stream and tends to bring cooler, wetter winter conditions across the southern tier of the United States, including parts of California. That creates the potential for a more active southern storm track. The rub: More water can benefit wells and reservoirs, but excessive rain can also mean saturated fields, flooding, harvest interruptions, planting delays, and added quality or disease pressure.

“A wetter winter could be beneficial for California avocado growers by improving soil moisture and water supplies heading into the growing season,” Ken Melban, President of the California Avocado Commission, shares with me. “At the same time, El Niño doesn’t guarantee above-average rainfall, and the timing and intensity of storms will be important.”

Ken expands on those conditions, adding that California avocado growers are accustomed to dealing with considerable variability in weather from year to year. Heavy or prolonged rain can create challenges with drainage, erosion, and grove access, particularly in hillside growing areas.

“Ultimately, growers will be watching not just how much rain we receive due to El Niño, but also when and how it falls, as that will determine the impact on the state’s groves,” Ken describes.

Move north to the Pacific Northwest, and the weather pattern shifts. USDA’s Northwest Climate Hub says El Niño typically brings warmer, drier fall and winter conditions to Washington, Oregon, and Idaho. Here, snowpack becomes particularly important. Warmer, drier winters can mean less precipitation overall and more of what does fall arriving as rain rather than snow, potentially decreasing runoff and summer water availability.

Brianna Shales, Marketing Director at Stemilt, offers some context from last year and a bridge into the current season, highlighting possible outcomes to keep an eye on. Washington experienced a low-snowpack winter last year that led to diminished water supplies and drought conditions, especially in southern growing areas of the state where water is already constrained, she begins.

“The other El Niño effect was earlier harvest timing, and that happened this year across West Coast crops, including our apples, pears, and cherries,” Brianna explains. “Overall growing conditions have been favorable for these fruits as we did not experience extreme heat this summer, leading to great color and flavor development. As we look forward to the 2027 crop, snow is important for snowpack and water storage. We generally have no issues meeting chill requirements for cherries in Washington. There could also be concerns where bloom occurs early, leading to spring frost vulnerability. We saw both frost and hail as spring issues this year, which reduced the apple crop in some areas.”

Brianna knows weather is something we can't control, and growers will have to adapt to what Mother Nature gives them.

“However, Washington State still has great irrigation and reservoir networks, clean water sources like the Columbia River, and great soil and arid climate conditions that help us routinely produce high-quality fruit. We remain optimistic that we'll be able to work with Mother Nature to do that in an El Niño year!”

Move the lens down to Arizona and the Desert Southwest, and timing takes on a different significance. Winter vegetable production makes the possibility of rain during critical planting or harvest windows particularly important. NOAA notes that the southern tier of the United States tends to experience wetter-than-average conditions during El Niño winters, although these typical effects are not guaranteed in any individual season. In a region so important to winter vegetable supply, the timing of any significant weather will be something to watch closely.

The reach of this 2026–2027 El Niño extends into the Southeast as well, increasing the odds of above-average precipitation across the southern states. USDA’s Southeast Climate Hub says El Niño enhances the subtropical jet stream and is associated with wetter conditions across the South. In its separate overview of Southeastern croplands, the Climate Hub notes that changes in when and how much rain falls can affect crop production. How will these unfold? That is the question.

“While there's been plenty of attention paid to the ‘super El Niño’, we're cautious about drawing conclusions too far in advance. The reality is that no two seasons are ever the same. What we can say is that planting conditions have been favorable to this point, and the absence of hurricane activity has been welcomed. We're also entering the season with great varieties that have shown strong field performance, particularly under challenging weather conditions. Our focus remains on managing what we can control and adapting as conditions evolve throughout the season,” Nick Wishnatzki, Public Relations Director at Wish Farms, explains.

What we are watching now is just how far the pendulum will swing in either direction. Growers have been preparing and are doing what they can to mitigate the impacts, but managing expectations across industry services, operations, and support systems will be essential. Once again, resilience may prove to be one of the greatest strengths of this amazing industry.

BAKERSFIELD, CA - Inspiring category lift at retail is no small feat in today's competitive fresh produce departments. The right partner with a strategic mindset and an arsenal of tools and solutions can bring any category into full view; especially one as primed as sweet potatoes. With the International Fresh Produce Association's Global Produce & Floral Show (GPFS) approaching October 14–16, Bako Sweet® is preparing to address the needs of buying operations across North America.

"This year, we will be showcasing our holiday program, including our in-store POS that spotlights our shipper bins that fit in with the holiday vibe in November and December," Susan Noritake, Vice President of Sales and Marketing, shares. "Additionally, we are featuring our new Petite Sweets™ line that includes organic and conventional bags and trays. These are smaller bites perfect for snacks, sides, and appetizers, also great in the holiday timeframe and any time of year."

The company's convenience packs spark impulse buys and give consumers more information on how to incorporate sweet potatoes into their lives with innovative recipe ideas.

Bako Sweet has an innovative lens on the category, focused on shaping the future of sweet potatoes to meet consumer wants and needs. The company's goal is not just to generate financial success for its customers, but to shape how consumers think about the possibilities of sweet potatoes in their daily lives and how retailers manage those categories.

"We hope our excitement is infectious," Susan says. "We design our programs to win with all involved. One of the challenges we hear about most often is the need for sales. That is something we can do. When we get enough product in the stores, where shoppers can see it, it sells very well. Produce managers are often scored on shrink, which can make them hesitant to stock up enough product. That's what makes pulsing in promotions great, where they can see for themselves the sell-through."

This focused sweet potato company meets the needs of everyone involved—including the grower, retailer, and consumer—to build programs that last. By listening, innovating, executing, and measuring, the team finds the right answers.

Stop by booth #3959 to talk with members of the Bako Sweet sales and marketing team. They jump at the chance to hear the perspectives from the diverse attendee base and learn more about what's happening in the industry.

VINELAND, NJ - F&S Fresh Foods announced the appointments of Drew Callaghan as Chief Customer Officer and Travis Bond as Chief Financial Officer. Both executives will serve on the company's Senior Leadership Team, strengthening the commercial and financial leadership needed to support F&S Fresh Foods' continued growth.

Callaghan will lead the company's commercial organization, overseeing sales, customer development and growth initiatives across F&S Fresh Foods' expanding portfolio of fresh and value-added fresh food products. Bond will lead the company's finance organization, overseeing financial strategy, planning, reporting, and performance management while helping guide investment decisions and scalable growth.

"F&S Fresh Foods is entering an exciting new chapter of growth and innovation, and Drew and Travis bring the complementary leadership capabilities we need to guide that journey," said Sam Pipitone Jr., Founder and Chief Executive Officer of F&S Fresh Foods. "Drew's commercial expertise, strategic thinking, and industry relationships will help us deepen customer partnerships and create new opportunities for growth. Travis brings a disciplined financial perspective and a strong understanding of how finance can support performance, investment, and long-term value creation. We are thrilled to welcome both leaders to the F&S family and look forward to the impact they will have across our organization."

"I've spent my career working alongside organizations that are passionate about serving customers, creating value and advancing the fresh food industry," said Callaghan. "F&S Fresh Foods has built an impressive platform centered on innovation, operational excellence and a commitment to improving lives from farm to family. I'm excited to join the team and contribute to the company's next chapter of growth."

"F&S Fresh Foods has a strong foundation, a clear growth ambition and a team committed to operational excellence," said Bond. "I look forward to partnering across the organization to strengthen financial planning and decision-making, support disciplined investment and help position the company for sustainable, long-term growth."

Callaghan joins F&S Fresh Foods with more than a decade of leadership experience across the produce and consumer packaged goods industries. Most recently, he served as Senior Vice President of Sales for Grimmway Produce Group, where he led a commercial organization responsible for more than $1 billion in retail revenue across North America. Previously, he held senior leadership roles at RPE, helping drive sales growth, retail expansion, strategic acquisitions, and international initiatives. His experience spans sales, strategy, finance, marketing, and operations, giving him a comprehensive understanding of the fresh food supply chain and consumer marketplace.

Bond joins F&S Fresh Foods with a proven track record of profitably growing businesses in the consumer packaged goods industry, backed by more than a decade in senior finance roles at Nestlé. Prior to his most recent role in private equity, he served as the Finance Director for the Pizza & Snacking Division, whose popular brands include DiGiorno and Hot Pockets, and subsequently for the U.S. Supply Chain organization. In addition to his experience spanning strategy, FP&A, commercial finance, and audit, he is known for instilling a growth mindset and building high-performance teams and culture.

Founded in 1981, F&S Fresh Foods is a family-owned, full-service fresh food manufacturer headquartered in Vineland, New Jersey. The company has a national footprint with seven processing facilities across the country and a portfolio that includes fresh-cut fruits and vegetables, bagged vegetables, sliced apples, salsas, and a wide range of freshly prepared deli products, including sandwiches, meal kits, and deli salads.

F&S Fresh Foods produces both private label items and licensed products under nationally recognized brands such as Green Giant Fresh and Mott's. Guided by a mission to improve lives "from farm to family," the company is committed to innovation, operational excellence, and providing fresh, convenient food solutions that support healthy lifestyles. Through its vertically integrated partnership with Pipco Transportation, the company delivers industry-leading supply chain reliability, product quality, and customer service to retailers, foodservice operators, and consumers nationwide. Rooted in generations of farming tradition, F&S Fresh Foods continues to grow as a trusted partner across the fresh food industry.