GOLDSBORO, NC - As the produce industry prepares to come together for the 2026 IFPA Global Produce & Floral Show in Orlando, Farmers Fresh, Avokita and Tr3s del Valle are taking another step in building their presence, relationships and long-term vision in the U.S. market.

Based in Goldsboro, N.C., the companies operate from a warehouse and distribution center that supports customers primarily across the eastern United States. As their portfolios continue to grow, so do their goals: expand distribution, strengthen their reach across the East Coast, and create new commercial relationships across retail, foodservice, and distribution.

All three companies will attend IFPA from Oct. 14-16, using the event to connect with buyers, distributors, growers, and other partners across the supply chain, a press release stated.

“Customers want to know who they are doing business with,” says Eduardo Garibay, CSO of Farmers Fresh and Avokita, in the recent release. “Being face-to-face creates a different level of understanding, and that is especially important in an industry where timing, product quality and execution matter every day.”

Together, the three companies address distinct parts of the food market while sharing the same objective: create dependable partnerships, expand distribution, and connect more products with the customers looking for them.

• Farmers Fresh focuses on the import and distribution of fresh fruits and vegetables, including Hass avocados, Roma tomatoes, Persian limes, bananas, carrots, celery, green cabbage, iceberg lettuce, and romaine. Its operation is built around dependable supply, product quality and the coordination needed to move fresh produce efficiently from source to customer.
• Avokita brings a specialized avocado portfolio to the market. The company imports and distributes fresh Hass avocados and is developing avocado-based products for retail, foodservice, and distribution, including extra virgin avocado oil, guacamole and avocado pulp. Its portfolio creates different ways for customers to work from fresh produce to value-added formats.
• Tr3s del Valle focus on processed consumer goods inspired by Latin American heritage, bringing familiar flavors, cultural relevance and products designed for U.S. commercial channels serving Hispanic consumers.

This year at IFPA, the teams are approaching the show as a place to listen, meet, and open new conversations, while building toward a broader industry presence in the years ahead.

Interested in learning more about the three companies, product portfolio, or distribution opportunities? Request information or connect with the sales team at
[email protected]