LEAMINGTON, ON - I bought my favorite travel bag because of an influencer I follow. It is a strange sentence for me to string together, but it is the truth. After following her commitment to quality and craft, a seemingly random aside where she featured her best travel bag had me buying my own in minutes.

“Voices like Logan’s aren’t just influencers—they’re trusted guides who inspire consumers to try something new and make it part of their everyday routine,” Sonia Klinger, Marketing Manager, shared with me as we discussed the partnership between DelFrescoPure® (DFP) and rising social media star Logan Moffitt. “Logan’s content now reaches audiences in the millions each month, putting produce in front of consumers in ways that resonate far beyond traditional marketing. That exposure has introduced greenhouse-grown cucumbers to new households while also strengthening loyalty among existing shoppers.”

A key factor Sonia and I discussed was how the importance of such representation is easy to see in B2C marketing, but can get lost on the B2B side.

“Logan is helping bridge the gap between farm and table, giving produce a voice in conversations where it hasn’t traditionally been present,” Sonia said. “For an industry that has historically relied heavily on in-store marketing, partnerships like this illustrate how powerful it can be to collaborate with storytellers who connect directly with audiences, elevate the perception of the category, and influence shopping behavior in meaningful, measurable ways.”

It is, after all, a strategy that has worked wonders for center store. Since partnering, DFP has seen stronger engagement with its brand online, more meaningful conversations around fresh produce at the consumer level, and a clear lift in awareness that extends across the entire category. For retailers, Sonia explained how that translates into more informed, motivated shoppers arriving at the shelf ready to buy.

“It’s proof that the right partnership can drive not just brand growth, but also create momentum that elevates the entire industry. What Logan is doing for produce is very similar to how thought leaders in fashion, fitness, and beauty have done for their industries to spark trends and habits,” Sonia observed.

As such, Logan’s voice, and those like him, don’t stay online. In this case, it carries directly into the grocery aisle. For buyers, that means products move faster, shelf turns are stronger, and the overall category gains momentum.

“It’s a reminder that today’s shoppers aren’t just influenced by advertising—they’re shaped by authentic voices that make produce feel relevant, approachable, and worth adding to their carts week after week,” Sonia stated. “What sets Logan apart is the level of authenticity and trust he’s built with his audience. When he shares a recipe or showcases an ingredient, people don’t just watch—they act.”

In the produce world, Logan has delivered clear dividends for DFP. In the cyber world, he recently accepted a prestigious international honor.

“Logan’s Webby Award underscores his ability to connect with audiences in meaningful ways and the significant impact he has in bringing fresh food to life through digital storytelling,” Sonia shared, expressing excitement for Logan to join the team at IFPA in October. “IFPA’s Global Produce & Floral Show is where the industry’s most innovative ideas and forward-thinking partnerships come together, and our collaboration with Logan is a clear example of what’s possible when storytelling intersects with creativity and strategy.”

Logan’s is among a rising tide of voices that can see fresh produce sail to new heights rather than be left in the wake, and he will be at DelFrescoPure’s booth on Friday, October 17, from 12 p.m.–3 p.m. Be sure to swing by #3993 to meet this produce advocate. Don’t forget to snap a photo for the person in your life who most assuredly follows him!