KINGSVILLE, ON- October 1^st marks the start of National Tomato Month, and this year Mastronardi Produce® is going all-out honoring its iconic SUNSET® Campari® Cocktail Tomato with promotions during the month of October.

Throughout the month, retailers and consumers can look forward to a host of activities and publicity celebrating America’s favorite cocktail tomato, Campari®. The promotion kicks off with the launch of three videos honoring the Campari® tomato, each leaning into the connection between flavor and memory. One video tells the story of the discovery, one leans into family and nostalgia, and one approaches food and memory with a comedic twist.

Retailers can expect robust support from the brand through paid digital advertising, a national morning show TV tour, and online campaign. In-store, they can take advantage of custom POS displays to join the celebrations and leverage brand promotions. “Campari® recently celebrated its 30^th birthday, and this campaign allows retailers to tap into our wider marketing efforts for National Tomato Month,” said Geoff Kosar, VP Marketing. “We also have a big surprise planned for consumers in October so stay tuned.”

Consumers can look for social media content featuring favorite recipes, influencer partnerships, and nostalgia inspired posts on the SUNSET® social channels, @sunsetgrown.

"Campari® changed what a grocery store tomato could be. Thirty years later, we continue to push the envelope with flavor, quality, and availability for all our products," said Paul Mastronardi, President and CEO of Mastronardi Produce, in the recent release. "We're looking forward to celebrating this month with our retail partners and consumers alike."

SUNSET® Campari® tomatoes remain the #1 cocktail tomato in the USA by both dollars and tonnage. Consumers love its flavor, versatility, size, and year-round consistency.

POMPANO BEACH, FL - Southern Specialties, Inc. proudly announces the launch of its Southern Selects® Heirloom Tomatoes, a line of premium, greenhouse-grown heirlooms that celebrate the rich heritage of tomato farming. These authentic varieties—carefully passed down through generations—are grown specifically for flavor and texture, delivering a true farm-to-table experience for today’s discerning consumer.

The new offering includes both large heirloom tomatoes and baby heirloom varieties, each harvested with care to ensure consistent quality, vibrant colors, and exceptional taste. Unlike commodity tomatoes bred for transport, Southern Selects heirlooms are cultivated for what truly matters—a rich, authentic eating experience.

Grown in the “Land of Eternal Spring”

Our Southern Selects heirloom tomatoes are greenhouse-grown in Guatemala, a country often called the “land of eternal spring.” Nestled between volcanoes, the region offers fertile soil, abundant natural resources, and an ideal temperature environment—conditions that make it one of the best places in the world to grow flavorful produce. This unique setting allows for year-round production and the assurance that every tomato meets the highest standards of taste, freshness, and quality.

Meeting Consumer Demand for Authentic Produce

Today’s consumers increasingly seek produce that delivers authentic flavor, heritage, and a great story. By offering heirloom tomatoes grown in a region steeped in rich agricultural tradition, Southern Specialties connects the consumer not only to a product but also to a legacy of farming passed down through generations.

A Fresh Choice for Retailers and Foodservice

Southern Selects heirloom tomatoes provide retailers, chefs, and foodservice operators with a premium product that enhances menus, adds vibrant color to displays, and satisfies consumer demand for fresh, flavorful produce.

“Our Southern Selects Heirloom Tomatoes are grown with authenticity, tradition, and flavor at their core,” said Robert Colescott, President & CEO of Southern Specialties, in the recent release. “We’re proud to share these unique varieties with our customers and look forward to delivering the quality and taste that Southern Specialties is known for.”

WATERBURY, CT - Price Rite Marketplace, known for its everyday low prices and shopper-friendly format, is excited to announce the opening of its newest store in Waterbury, CT on Wednesday, October 1. Located in the Waterbury Shopping Center at 881 Wolcott Street, the 34,000-square-foot store will feature a produce department brimming with fresh vegetables and fruits and grocery aisles stocked with high-quality meats, dairy products, baked goods, frozen foods and national and private label grocery items at unbeatable prices.

The community is invited to celebrate the grand opening, with a ribbon-cutting ceremony at 8 AM and a full day of festivities, including vendor sampling, a live DJ, photo opportunities, gift card giveaways and more.

Known for its commitment to value, variety and quality, Price Rite Marketplace was recently ranked one of the most affordable grocery stores in Connecticut by a national NetCredit report. The supermarket is excited to deliver its fresh and affordable shopping experience to Waterbury residents.

“We can’t wait to open our doors and welcome the Waterbury community to our store,” said Kevin McDonnell, president of Price Rite Marketplace, in the recent release. “This store represents our ongoing commitment to making fresh, affordable food accessible to more families — with thousands of everyday low prices. We’re excited to celebrate this next chapter with our new customers and team members.”

The Price Rite of Waterbury will deliver a diverse selection of authentic foods and flavors that cater to the local community’s tastes and traditions. Customers will also find a wide variety of everyday essentials and big-value club-size items, all designed to meet the needs of families and individuals alike.

Built with sustainability in mind, the Waterbury store will feature several green technologies, including energy-saving glass doors on all dairy cases and energy-efficient lighting and refrigeration systems throughout the space.

The store is still hiring. Interested candidates who are passionate about customer service to apply for open positions online here.