KINGSVILLE, ON- October 1^st marks the start of National Tomato Month, and this year Mastronardi Produce® is going all-out honoring its iconic SUNSET® Campari® Cocktail Tomato with promotions during the month of October.

Throughout the month, retailers and consumers can look forward to a host of activities and publicity celebrating America’s favorite cocktail tomato, Campari®. The promotion kicks off with the launch of three videos honoring the Campari® tomato, each leaning into the connection between flavor and memory. One video tells the story of the discovery, one leans into family and nostalgia, and one approaches food and memory with a comedic twist.

Retailers can expect robust support from the brand through paid digital advertising, a national morning show TV tour, and online campaign. In-store, they can take advantage of custom POS displays to join the celebrations and leverage brand promotions. “Campari® recently celebrated its 30^th birthday, and this campaign allows retailers to tap into our wider marketing efforts for National Tomato Month,” said Geoff Kosar, VP Marketing. “We also have a big surprise planned for consumers in October so stay tuned.”

Consumers can look for social media content featuring favorite recipes, influencer partnerships, and nostalgia inspired posts on the SUNSET® social channels, @sunsetgrown.

"Campari® changed what a grocery store tomato could be. Thirty years later, we continue to push the envelope with flavor, quality, and availability for all our products," said Paul Mastronardi, President and CEO of Mastronardi Produce, in the recent release. "We're looking forward to celebrating this month with our retail partners and consumers alike."

SUNSET® Campari® tomatoes remain the #1 cocktail tomato in the USA by both dollars and tonnage. Consumers love its flavor, versatility, size, and year-round consistency.