Santa Barbara, CA - Fresh Formulaics is returning to Fruit Attraction 2025 to showcase their next-gen plant-based solutions designed to help suppliers reduce waste, simplify packhouse operations, and deliver consistent quality to customers. At Hall 3, Stand B-21, attendees can learn how the Shine and Extend product lines, anchored by Flair S1TM and Extend EX1TM, are setting a new standard in post-harvest care.

Launched earlier this year, Flair S1TM has already established a new benchmark for simplicity and performance, delivering the brilliant shine associated with freshness, without adding complexity to packhouse operations. Flair S1TM reduces energy requirements in drying tunnels, speeds application with a quick-dry formula, and arrives pre-mixed for ease of use. The result is a solution that not only maintains fruit quality and shine, but also improves packhouse efficiency and working conditions.

At the booth, Flair S1TM will be displayed alongside Extend EX1TM, a legacy product trusted by suppliers to extend shelf life and maintain consistent quality during longer storage and transport.

“As the Spanish citrus season approaches, the importance of solutions like Flair S1TM and Extend EX1TM becomes clear,” said Jeff Kammermeyer, SVP of Commercial, in a recent release. “Packers need reliable solutions to protect fruit quality, reduce complexity, and improve efficiency at a time when every shipment counts. These innovations give the industry a way to move into the season with confidence, knowing fruit will maintain its shine, freshness, and value throughout the supply chain.”

Fruit Attraction attendees can also hear from Will Ison, VP of Global Market Development, who will speak at the Fruit Next Forum in Pavilion 5 on September 30 at 3:30 pm. His presentation, Beyond Wax: The Plant-Based Future of Post-Harvest Care, will showcase how Fresh Formulaics’ plant-based innovations are equipping suppliers to meet the industry’s demand for smarter, more sustainable solutions.

Supporting this work is the Field Formula Foundry Program, a collaborative product development initiative designed to bring our customers into the forefront of innovation. This exclusive program pairs forward-thinking partners with our product development and field tech teams to test and refine cutting-edge post-harvest solutions, directly in the field. By participating, select customers gain early access to breakthrough technologies while helping shape products that deliver real-world value. Together, we explore performance, operational fit, and product potential in live environments, ensuring solutions are not only effective, but practical and scalable.

Fresh Formulaics welcomes the industry to visit Stand B-21 in Hall 3 at Fruit Attraction to meet with its experts and experience firsthand how the company is helping the produce industry thrive with safer, smarter, and more effective post-harvest care.

BAKERSFIELD, CA - Bolthouse Fresh Foods™, North America’s carrot leader, is proud to announce its operational expansion into the Southeast region of the United States with an additional growing and packing facility in Sparks, Georgia, near Valdosta.

The Sparks facility represents a key milestone in Bolthouse Fresh Foods™ strategic growth, significantly expanding its agricultural and operational footprint and strengthening its distribution network in the Southeast. This investment ensures a more efficient supply chain and improves service for customers across the region. Planting is already underway, with the first harvest expected in January—ensuring fresh, high-quality carrots are ready for consumers to enjoy at the start of the year.

“Establishing operations in Sparks, Georgia, marks an exciting chapter for Bolthouse Fresh Foods,” said Timothy Escamilla, Chief Executive Officer, in a recent release. “This investment expands our capacity, strengthens our supply, and elevates how we serve our customers—ensuring we can capture growth, meet rising demand, and drive category growth.”

Escamilla added, “Equally important, we’re excited to support the Sparks community with new job opportunities and local partnerships, creating long-term value for the region while advancing our mission to nourish people with fresh, nutritious food.”

This expansion builds on Bolthouse Fresh Foods’ legacy of delivering fresh, nutritious, and great-tasting carrots. With over 100 years of expertise in distribution efficiency and supply chain excellence, it underscores the company’s commitment to long-term growth and continued leadership in the industry.