Thu. August 28th, 2025 - by ANUK Staff

NORTHERN CALIFORNIA - The Safeway Northern California Division, along with the Food Industry Sales Association of Northern California (FISA), held its annual Food Truck Luncheon event on Tuesday.

The event was an incredible success with over 250 people in attendance. Karl Schroeder, President of the Safeway Northern California Division, presented FISA with a $2,000 Donation towards Scholarships.

The Safeway Northern California Division, along with the Food Industry Sales Association of Northern California (FISA), held its annual Food Truck Luncheon event on Tuesday
The Safeway Northern California Division, along with the Food Industry Sales Association of Northern California (FISA), held its annual Food Truck Luncheon event on Tuesday

Participants included: Boars Head, Lusamerica, Branding Iron, Gatorade, Setton Farms, Naturipe Snacks, Hampton Farms, Pulmuone, Bonduelle, Bimbo Bakeries, It’s-It, Sanzo, Langers Juice, Wildwonder, Hint, Lee Kum Kee, Acosta Sales & Marketing, Advantage Solutions, Edge Sales & Retail Services, Epic Sales, HS&R Sales, Maddan & Company, Inc., & Organic Foods International.

Michael Maddan, President and Chief Executive Officer, Maddan & Company and Event Chair, Food Industry Sales Association
Michael Maddan, President and Chief Executive Officer, Maddan & Company and Event Chair, Food Industry Sales Association

“On behalf of FISA, I want to thank the entire Safeway Northern California Division Team for their support, especially Andrea Olguin and Pam Caselli, on making this event possible,” said Michael Maddan of Maddan & Company, FISA’s Event Chair, in the recent release.

FISA’s events raise money for Food Industry Family College Scholarships. The association has more than a 100-year history bringing together suppliers, retailers, and brokers.

Subscribe to Subscribe to