NOGALES, AZ - The countdown to the International Fresh Produce Association's (IFPA) Global Produce & Floral Show is on. Taking place October 14–16, the event serves as one of the largest fresh produce gatherings of the year. Hundreds of suppliers will have their fresh innovations on display, and one of them is Divine Favor.

“At IFPA, we’ll be showcasing the strength and diversity of the Divine Flavor portfolio, with a particular focus on premium grapes, vegetables, and some exciting new product and packaging initiatives,” Jeremy Giovannetti, Veg Director of Sales, began telling me. “The show is a great opportunity for us to highlight the work we’re doing with our grower partners to bring differentiated, high-quality produce to retailers and consumers. We’re always looking for ways to take familiar categories and create a better experience through flavor, quality, innovation, and presentation.”

Jeremy explained that the most valuable part of IFPA is the opportunity to reconnect with customers, growers, partners, and friends from throughout the industry. Divine Flavor is also looking forward to hearing what retailers and consumers are searching for next and having conversations about the continued evolution of the industry.

“We want people to walk away from our booth understanding that Divine Flavor is much more than a produce supplier. We are a grower-driven company that is focused on quality, innovation, and building long-term relationships throughout the supply chain,” Jeremy pointed out. “We want attendees to see the level of care and attention that goes into our products, from the farm all the way to the consumer, and to recognize that we’re constantly looking for new ways to deliver better flavor and a better overall produce experience.”

On a final note, Jeremy relayed that this is an exciting time for Divine Flavor, and IFPA gives the company a chance to share some of the work that has been taking place behind the scenes.

“We’re continuing to invest in our grower partnerships, product innovation, and the way we connect our brands with consumers. There are a few things we’re bringing to Orlando that we’re especially excited about, and we think visitors to our booth will see a good representation of where Divine Flavor is headed next. Most importantly, we’re looking forward to being part of the larger industry conversation and continuing to help move fresh produce forward,” Jeremy concluded.

As we look toward October, industry excitement is brewing. The Global Produce & Floral Show is an opportunity to connect and plan for the year ahead. Be sure to stop by the Divine Flavor booth, #351, and learn more about the grower’s many advantages as a partner.