UNITED STATES & MEXICO - The avocado market is showing mixed conditions this week, as September’s tricky “shoulder period” brings higher volumes into play. According to the USDA’s September 9, 2025, National FOB Review, larger sizes from California and Mexico are trending lower, while South Florida Greenskin varieties are holding slightly higher under steady movement.

While consumer demand remains consistently high—especially with football season underway—trade activity reflects the weight of current inventories and available supply.

In the South District of California, reports note weaker pricing on select larger Hass sizes. Cartons (2-layer) are quoted at 42.25–50.25 for 32s, mostly 46.25–48.25. Larger 36s are 40.25–46.25, mostly 42.25–44.25, while 40s show softness at 32.25–40.25, mostly 37.25–40.25. Mid-range 48s are holding 35.25–40.25, mostly 35.25–37.25. Smaller sizes are steadier, with 60s at 31.25–34.25, mostly 32.25–34.25, and 84s at 23.25–28.25, mostly 26.25–28.25. Pressure is noted on 70s, priced 27.25–33.25, mostly 27.25–30.25.

In South Florida, Greenskin varieties are moving well, supporting slightly higher pricing. Donnie and other varieties are quoted at 38.00–40.00 for 16s and 18s, while 20s and 24s are priced 36.00–38.00, with a few trades reaching 40.00.

Crossings from Mexico through Texas are shaping the broader market dynamic as the country’s new season ramps up with significant volume. Hass cartons (2-layer) are reported at 48.25–51.25 for 32s, mostly 49.25–50.25, while 36s are lower at 38.25–46.25, mostly 42.25. Mid-sized 40s are 25.25–32.25, mostly 30.25–32.25, and 48s are quoted 23.25–28.25, mostly 24.25–26.25. Smaller 60s and 70s are also trending lower, at 22.25–28.25, mostly 22.25–24.25. Organic Hass is showing more resilience, with 48s at 42.25–46.25, mostly 44.25–46.25, while 60s and 70s range from 36.25–42.25, mostly 38.25–40.25.

As September progresses, Mexico’s supply is expected to take firmer control of the market. With Peru exiting and California nearly finished, industry expectations are for pricing to rise again once the current wave of volume eases.

Stay with ANUK for continuing insights into category movement and market activity.

CHARLOTTE, NC - Dole Fresh Fruit continues to enter new worlds of innovation, with much to share for visitors of this week’s Southern Innovations, hosted by Southeast Produce Council (SEPC) in Charlotte, North Carolina.

The fruit provider is looking forward to showcasing its ever-expanding tropical produce portfolio while keeping additional news close to the vest.

“We have a big announcement reflecting Dole’s strategy of being part of lifestyles where fresh, fun, and sustainability come together,” Bil Goldfield, Director of Corporate Communications, shared. “We look forward to sharing more on that soon!”

In addition to discussing all things tropical fruit, sales representatives from the company are excited to connect with other produce professionals at the show to discuss how Dole is investing in innovative ways to substantiate sustainability efforts, such as packaging enhancements and shipping solutions.

“Southern Innovations is a great opportunity to connect with brands like Dole, who are shaping the future of fresh produce, especially in the Southeastern U.S. market. We see a strong regional growth in organics as well, so participating in an event that taps into current trends and insights while connecting with our counterparts is incredibly important,” Bil said of the importance of the event. “Additionally, Charlotte has been home to Dole’s U.S. headquarters for a few years, and we’re very excited to welcome industry professionals to the Queen City!”

The event lines up well with Dole’s Ecuadorian mango season, which begins in October.

“With the added advantage of controlling transportation in our own Dole vessels, delivering the highest-quality, juiciest mangos to market is smoother and more efficient than ever for our partners,” Bil shared, explaining that the company’s mango program is growing​ steadily both in conventional and organic offerings. “Our biggest strength by far is our multiple-country sourcing. At the same time, our lime program is gaining impressive traction in the U.S. Northeast, and we look forward to expanding our reach to other places in the U.S.”

2025 has been a great year for Dole Fresh Fruit overall thus far. The company continues to lead the tropicals market with determination and resilience, despite global challenges impacting the banana and pineapple categories, according to Bil.

“This year, we’ve laid strong foundations for 2026,” he concluded. “We can’t wait to showcase an upcoming item that’s sure to revolutionize the industry, upholding Dole’s position as tropical fruit vanguards.”

Attendees will find this and more when they visit Dole at booth #513. As we continue to report from the floor of Southern Innovations and beyond, follow AndNowUKnow for all the latest.