CHELSEA, MA - DiSilva Fruit is thrilled to announce the official debut of Bright Bounty, a new brand dedicated to bringing customers the freshest, most flavorful fruits nature has to offer. Representing a promise of quality, consistency, and value, Bright Bounty is set to become a household favorite in stores across the Northeast and beyond.

Bright Bounty will make its official debut at the New England Produce Council (NEPC) show on August 18–19, where attendees will get a first look at the brand’s colorful packaging, taste select items, and learn more about its mission to deliver produce that’s as good for the planet as it is for the plate.

Built on a foundation of quality, community, and sustainability, Bright Bounty will feature both organic and conventional offerings, reflecting DiSilva Fruit’s long-standing commitment to responsible sourcing, supporting local food initiatives, and delivering nutrition to families in every neighborhood.

Inspired by nature’s brilliance and the belief that healthy food should be both delicious and accessible, Bright Bounty features a curated selection of peak-season produce hand-selected from trusted grower partners around the globe. From juicy oranges and crisp apples to vibrant lemons and seasonal specialties, each item in the Bright Bounty lineup is packed with flavor and picked at its prime.

“Bright Bounty isn’t just a brand—it’s a reflection of our commitment to delivering exceptional produce with integrity,” said Alden Guptill, Sales Manager at DiSilva Fruit, in a press release. “Consumers today want freshness they can see, taste, and trust. Bright Bounty delivers all that in every box, bag, and bite.”

The launch of Bright Bounty comes at a time when shoppers are increasingly seeking out healthy, fresh options for their families. Designed to pop on retail shelves and build immediate shopper trust, Bright Bounty’s bright packaging and clean branding reinforce its promise of: Abundantly Fresh!