CARLISLE, PA - Chris Keetch doesn’t just move produce—he champions it as a craft and a living connection to the land. From forging direct, collaborative partnerships with growers to viewing produce departments as visual statements of brand values and aesthetic intention, the Director of Produce and Floral for The GIANT Company brings both passion and purpose to his work each day. This commitment has not gone unnoticed. Over the years, our team has followed Chris’ journey, and in 2025, we honored him with our Besties Award for Retailer of the Year.

When I sat down to write this story, I asked Chris what came to mind as he reflected on his career in produce thus far.

“I was just a young 'kid' in college when I was hired as a produce associate for the 1 pm to 10 pm closing shift. As hard as it was to juggle those hours while pursuing a degree, the passion for the business kicked in,” Chris begins. “Looking back over the past three decades in the industry, it was the connection to my farming roots combined with helping to bring fresh fruits and vegetables to customers. Coupling that passion with everyday learning led me to make connections with leaders, industry veterans, and mentors both within and outside of my retail career. Many of those who made an impact on my life are still just a phone call away.”

For Chris, building a career in produce has always meant creating a life in produce. As our conversation continues, he shares advice on how to shape a fulfilling path in the industry.

“Immerse yourself in learning and then teaching—read the industry news, ask questions, don't be afraid to enact change and fail fast, which will help you to succeed faster,” Chris says. “If you are a manager, surround yourself with a knowledgeable team and commit to developing and growing them. Don't be afraid of competition—be inspired by it.”

When I ask how The GIANT Company’s produce philosophy contributes to its success and unique presence in the retail space, Chris responds with four words delivered with conviction:

“Trust, consistency, innovation, and fun,” he says. “Those four words don't normally go together, but for me, they have, and they do—and for The GIANT Company, too. Trust is built by consistently delivering various metrics while operating at a high standard. Innovation breeds out of trust, so we're not afraid to try a new approach. That all makes the job easier for my team and I, so we can have fun building and maintaining strong relationships with each other and the supplier community.”

It’s this commitment to uplifting those around him, cultivating lasting relationships, and never forgetting to enjoy the work that made Chris a standout choice for our Besties Committee.

This year, the committee voted on every category except Retailer of the Year, Best Marketer to Work With, and the Lifetime Achievement Award—three honors selected by our leadership team due to their special significance.

A heartfelt thank you to our Besties Committee for your time, dedication, and insight. Your contributions are deeply valued. Each year, our team compiles the Besties ballot with nominations across all award categories, and our committee votes to determine the winners.

And thank you, Chris, for your contagious passion and all that you do for our industry.

BAKERSFIELD, CA - Anthony Vineyards, a trusted name in California agriculture, is excited to announce the upcoming harvest of its Organic Keitt Mangos. Grown in the sunny Coachella Valley, these premium, USDA-certified organic mangos will be available from late August to mid-October, bringing fresh, locally grown sweetness to consumers across the United States.

Known for their rich flavor and smooth texture, Organic Keitt Mangos are hand-harvested at peak ripeness, ensuring the highest quality. Unlike imported varieties, these mangos are grown without synthetic pesticides and are never hot water treated, making them a healthier and more eco-friendly option.

“We’re thrilled to bring California-grown Organic Keitt Mangos to market,” said Rob Spinelli, Sales Manager at Anthony Vineyards, in the recent release. “The Coachella Valley offers the ideal climate for growing mangos, and as the only organic mangos grown in California, our farming methods ensure a superior product that’s both fresh and sustainable.”

Organic Keitt Mangos from Anthony Vineyards:

• 100% USDA Certified Organic
• Grown in the Coachella Valley
• Keitt Variety Known for Rich Flavor and Smooth Texture
• Hand-Harvested for Peak Freshness
• No Hot Water Treatment

Available from late August to mid-October, Organic California Keitt Mangos are sure to be a treat for consumers.

DELTA, CANADA - WINDSET FARMS® is bringing a fresh, new tomato variety to market with the launch of BRAVO® Grape Tomatoes on the Vine, arriving in select stores across North America this summer. Grown on the vine and hand-picked at peak ripeness, BRAVO offers a natural sweetness, a satisfying crunch, and a balanced flavor that sets it apart from other grape tomato varieties. An excellent choice for snack boards and party platters. Its vibrant hue and long-truss presentation bring both flavor and visual appeal to store shelves.

BRAVO is joining Windset’s On-The-Vine lineup, following the recently released AMORE® Plum Tomatoes on the Vine. Both bring unique taste experiences that shine alongside Windset’s classic CAMEO® Cherry Tomatoes on the Vine, offered in red, gold, and tri-colour formats. All tomatoes in the collection are packaged in recyclable lidding film, supporting Windset’s commitment to reducing plastic while enhancing shelf visibility.

According to the 2024 IFPA Consumer Trends Report, taste and overall eating experience continue to drive produce purchases. “BRAVO stands out because it delivers on flavor, texture, presentation, and versatility,” says Ryan Cherry, Vice President of Sales and Marketing, in the recent press release. “It’s the perfect tomato for everyday snacking and special occasions alike.”

Consumers can now find BRAVO® Grape Tomatoes on the Vine in select retail stores. For more information, reach out to your Windset Farms sales representative.

CALIFORNIA - We’re keeping an eye on several active fire incidents across the Central Coast and Southern California, with steady progress being made on containment and ongoing support for affected communities, according to the California state website.

Gifford Fire – San Luis Obispo & Santa Barbara Counties

At 33% containment, the Gifford Fire has covered 119,214 acres since starting August 1 near Highway 166 northeast of Santa Maria. Crews are continuing work on both sides of the highway, with most activity focused on the south side. Evacuation orders and warnings remain in place for certain zones, and Highway 166 is closed between Highway 101 and SR 33, along with some local road restrictions. Community shelters and animal care facilities remain available, and the cause is under investigation.

See the full list of evacuation zones here.

Canyon Fire – Los Angeles & Ventura Counties

Now 91% contained at 5,370 acres, the Canyon Fire north of Highway 126 and west of Castaic has seen limited fire activity in recent days. Crews are focusing on reinforcing lines and addressing remaining warm spots identified through infrared mapping. The forecast calls for warm, dry weather with light afternoon winds.

Richbar Fire – Kern County

In Kern County’s Sequoia National Forest, the Richbar Fire is 25% contained at 120 acres. Located near Highway 178 and Upper Richbar in the Lake Isabella area, the fire began on August 9 and remains under investigation.

Conditions remain warm and dry in the region, and agencies continue to provide resources and information to support safety and recovery. Check back with ANUK for continuing updates on these incidents and the communities they touch.