SALINAS, CA - It is an organically minded time as we approach this year’s Organic Produce Summit (OPS) in July, and one category that has made significant strides is organic Brussels sprouts.

“Consumers who shop the organic section of the produce department expect to see Brussels sprouts there, but organic Brussels sprouts are relatively new to that category, due to supply, which has been a challenge,” Lara Grossman, Director of Marketing for Ippolito International, explained. “Our organic Brussels sprouts program has been closely managed as we answer demand from retail partners.”

Growing and harvesting organic Brussels sprouts consistently throughout the year is evolving, according to the company, which has contributed to that evolution.

“It has been a learning experience for us, and we continue to learn and make changes to the regions and timing as time goes by,” Lara shares. Adapting and rolling with change is certainly a hallmark of fresh produce, though, and when it comes to optimizing the category, Lara has insights for buyers and category managers. “Continue to look at the data as far as what pack sizes will make the most sense for your retail brand. We have seen that the conventional packs are sized differently, with more weight, than the organic packs. This is commonly known, but it is a good thing to be aware of when trying to ‘right size’ the package and its price.”

Likewise, promotional periods in organic sprouts can be unpredictable. Although, Lara points out, organic consumers are already comfortable with a slight price premium and may not be as motivated by pricing promotions. Some vulnerable times of year still persist, but Ippolito reports great strides to improve on quality and supply during those times.

“Constant communication with buyers is critical,” she summarizes. “ We have worked hard to continue to improve our growing areas and infrastructure to ensure the best chance of success, and our dedication to this market segment should give retailers confidence in Ippolito as a long-term partner. The work that we’ve done, the risks we have taken, to continue in the organic sprouts commodity stands on its own, and our organic program is larger than it ever has been.”

As OPS approaches, the company looks forward to returning, having seen an incredible list of customers vis-à-vis attendees that has consistently brought great opportunities year over year. Be sure to check in with them at booth #306 July 9–10.