SAN FRANCISCO, CA - Instacart, the leading grocery technology company in North America, today announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers, including Wakefern, Pattison, and more than a dozen more across North America and abroad.

The acquisition of Wynshop builds upon Instacart's relationships with retail partners and reinforces Instacart's continued commitment to providing retailers with cutting-edge tools and technologies that help drive their business growth. By bringing together both organizations' expertise and deep retailer relationships, Instacart aims to strengthen its enterprise solutions and empower more retailers to enhance their online experiences and further engage their customers.

"Our deep integration with retailers and our leading technologies are critical advantages for Instacart. By offering our partners an array of enterprise-grade solutions, we can help them better serve customers and drive sales," said Chris Rogers, Chief Business Officer at Instacart. "By acquiring Wynshop, we're building upon our retailer relationships, adding new capabilities to Storefront Pro, and over time, bringing our enterprise solutions to even more partners to help them grow their business."

"We're incredibly proud of what we've built at Wynshop," said Neil Moses, CEO of Wynshop. "We've helped some of the industry's leading grocers elevate their e-commerce capabilities and better serve their customers. Joining Instacart gives us the opportunity to scale our impact and accelerate innovation with a partner that shares our commitment to helping retailers succeed in an increasingly omnichannel grocery landscape."

According to a press release, Wynshop will initially operate as a wholly owned subsidiary of Instacart and Instacart will not immediately recognize GTV from Wynshop. Over time, Instacart expects to expand more of its enterprise technology solutions to Wynshop's partners, including its e-commerce, advertising, fulfillment, and in-store solutions. Storefront Pro, Instacart's flagship e-commerce solution, powers approximately 600 retail banners' white-label sites – including Costco, Publix, Sprouts, Woodman's, and more — while Carrot Ads, its plug-and-play retail media solution, helps retailers unlock new digital revenue streams from advertising on their existing owned and operated e-commerce websites and apps.

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CALEXICO, CA - Altar Produce, a global leader in the production and marketing of premium vegetables, proudly announces a significant expansion in its specialty vegetable offerings, reinforcing its long-term commitment to innovation, quality, and customer-driven solutions.

As part of this growth initiative, Altar Produce is announcing a growth on its year-round Green Onion Program, designed to meet the rising global demand with consistent supply, scalable volume, and tailored presentations. With operations rooted in strategic growing regions, the program ensures continuous availability and optimal freshness for retail, foodservice, and wholesale partners.

“Our ability to pack in any presentation format requested by our clients—from consumer-ready retail packs, foodservice to customized bulk solutions—reflects our deep commitment to flexibility and customer service 52 weeks per year,” said Rodrigo Torres, Director of Global Sales. “We’re focused on delivering value beyond the field.”

This program is supported by Altar’s investment in infrastructure and production capacity, enabling the company to scale up volume without compromising quality. Each step in the supply chain is reinforced by stringent quality controls and industry certifications, guaranteeing premium, uniform product standards year-round.

Beyond Green Onions, Altar Produce is expanding its portfolio with a strong focus on Brussels Sprouts and Broccoli. These categories reflect consumer trends and market opportunities where Altar's expertise in field operations, postharvest management, and logistics can deliver exceptional results.

This strategic growth aligns with Altar Produce’s vision to be a partner for fresh solutions, offering product excellence, service and commercial reliability.

KINGSVILLE, ON - The CEA Alliance has named David Einstandig to its Board of Directors. Einstandig is currently the Senior Vice President / General Counsel at Mastronardi Produce. With extensive legal experience across multiple sectors, Einstandig brings a wealth of experience, fresh perspectives, and expertise that will help the organization advocate for the future of indoor agriculture.

“I’m eager to help the organization address legislative and regulatory challenges faced by the industry,” said Einstandig. The CEA Alliance represents and serves vertical farms and greenhouse producers growing fresh fruits and vegetables.

Since joining Mastronardi in 2016, Einstandig has played a key role in expanding Mastronardi’s North American footprint.

His extensive experience includes overseeing intellectual property and trademarks, managing corporate acquisitions, and spearheading government relations.

Einstandig joins a diverse board of industry professionals from across North America.

AUSTIN, TX - Whole Foods Market launched Beyond the Board, a new podcast storytelling series that spotlights different guests — from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers — all working to nourish people and the planet. The premiere episode published today, featuring Whole Foods Market CEO Jason Buechel in conversation with Cloud23 founder Brooklyn Peltz Beckham.

“Beyond the Board offers listeners a behind-the-scenes look at how purpose-driven businesses are built, letting them hear directly from changemakers shaping the future of food and wellness,” Buechel said. “The series is a celebration of the incredible stakeholders in our community, the stories behind the products on our shelves and the values that connect us.”

New episodes will be released regularly, a press release noted, featuring conversations about innovation, perseverance, and meaningful impact on food and agriculture. Upcoming guests include leaders from CAULIPOWER, GoodPop, Momofuku, Dr. Bronner’s and more, and the podcast will feature a rotating cast of hosts from Whole Foods Market’s leadership team, including Buechel, Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk and Senior Vice President of Merchandising Alyssa Vescio.

Beyond the Board is available now on Spotify, Apple Podcasts, Amazon Music and wherever you subscribe to your favorite podcasts.

To tune in and learn more, visit Whole Foods Market – Beyond the Board.

NEW YORK - The New York Apple Association is releasing a series of new recipes, adding to its already-strong 300+ collection on ApplesfromNY.com. Kicking off the fresh batch is New York Apple Salsa, a recipe that will have consumers coming back for seconds. Delicious as a standalone dipping dish or incorporated into NYAA’s Grilled Salmon with Apple Salsa and Stuffed Avocado with Apple Salsa recipes, this versatile salsa adds a burst of flavor to any occasion.

“The list of ingredients may be small, but this recipe packs The Big Flavor. It calls for New York apples, ripe tomatoes, red onion, red or green bell pepper, jalapeno, lime juice, and cilantro,” said Cynthia Haskins, President and CEO of the New York Apple Association, in a recent press release.

NYAA has teamed up yet again with Brighton-based chef Diane Vair to develop these new recipes and provide food styling expertise for its video production and photography sessions. The association announced plans to feature a new recipe each month, starting with a launch on Cinco de Mayo. Some of the recipes in the new lineup include Pork and Apple Tacos; Shrimp, Apple, and Avocado Salad; Apple, Turkey, and Feta Burger; and Apple Pancakes with Maple Apple Sauce.

NYAA has been hard at work behind the scenes, crafting new recipes, printing updated recipe cards, and debuting the new Variety Guide—a twelve-page booklet showcasing images of New York apple varieties alongside their flavor profiles and accompanying recipes. These resources are made available to retailers year-round as part of NYAA’s custom marketing program. The Variety Guide and recipe cards, long-time consumer favorites, align perfectly with the Apple Variety Price Cards—semi-gloss signage designed for retail stores to display apple variety information and pricing. Additionally, these materials complement the single-unit display shippers provided to retail partners.

As part of the recently announced Grassroots Social Media Initiative, New York apple growers will share an array of recipes, snacking ideas, and glimpses into their unique stories and behind-the-scenes efforts. This initiative mobilizes over 500 apple growers across the state, encouraging them to create engaging content that highlights the heritage, meticulous care, and superior taste of New York apples. By sharing their passion, growers not only foster a direct and personal connection with consumers but also elevate appreciation for the exceptional flavor of New York apples and apple recipes.

“New York State is fortunate to grow apples with The Big Flavor, perfect for grabbing a snack on the go, adding slices to salads or sandwiches, or pairing for a healthy treat,” said Haskins.

Cinco de Mayo, synonymous with bold flavors and vibrant celebrations, serves as the perfect stage for showcasing The Big Flavor of New York apples on social media. “Cinco de Mayo is all about great food, lively gatherings, and bold, flavorful bites, and New York apple growers have plenty of promotable apple varieties ready for spring and summer promotions,” added Haskins.