SALINAS, CA - Earthbound Farm, the largest U.S. farmer and producer of organic salads, is introducing a new multi-million dollar advertising campaign designed to help grow the organic salad category. Earthbound Farm’s latest campaign, “From Earth to You” elevates Earthbound’s brand name in a playful yet poignant reminder of the connection between consumers, farmers and our planet. This campaign celebrates Earthbound Farm’s national launch of its award-winning plant-based tray and will earn over 435 million impressions across all premium media channels including television, social media, and e-commerce platforms.

“Consumers are craving real food and clean ingredients that are grown and packed with care,” said T. Bruce Taylor, VP Organic and Greenhouse, in a press release. “Earthbound Farm helps make choosing what's best for you and your family easy—both for today and tomorrow.”

“The new creative connects the decisions we make at the store with the farmers who grow our food and the planet it is grown on”, said Christina Barnard, Vice President of Brand Marketing. "We are farmers at heart and we love growing the best food on earth.”

The “From Earth to You” campaign will celebrate Earthbound Farm’s broadest portfolio of organic and greenhouse grown products across YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku, and other connected TV platforms, as well as across social media networks including Instagram, TikTok, Facebook, and YouTube. Additionally, targeted display banners and shoppable video will run across retail media platforms and Instacart to meet consumers at the digital point of purchase.

Earthbound Farm has long been dedicated to growing high-quality, organic produce while championing sustainable farming practices. The campaign celebrates this mission and invites consumers to connect with the farmers and planet behind every bite.

CORAL GABLES, FL - Fresh Del Monte Produce Inc., one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, is proud to announce that its Rubyglow® pineapple—the latest in its extensive lineup of pineapple innovations—was awarded Best Food Innovation by the prestigious World Food Innovation Awards 2025.

Hosted by FoodBev Media, the World Food Innovation Awards celebrate breakthrough achievements in food and beverage, recognizing products that exemplify innovation, sustainability, and consumer appeal. Selected by a panel of industry experts, Fresh Del Monte’s Rubyglow® pineapple was honored as this year’s standout winner, a press release stated.

A registered U.S. plant patent, the Rubyglow® pineapple is the most exclusive pineapple Fresh Del Monte has ever brought to market. It’s a cross between a traditional pineapple and the deep red–skinned Morada variety, which is typically inedible. The result: a visually stunning fruit with a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity. Retailing at $395, it represents the pinnacle of luxury in fresh produce.

“The exclusive Rubyglow® pineapple underscores our global leadership in the pineapple category,” said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte. “We continuously strive to push the boundaries of agricultural innovation, and the Rubyglow® pineapple is a shining example of that commitment. We’re incredibly proud of this achievement.”

Rubyglow® pineapple joins a distinguished lineup of Fresh Del Monte pineapple innovations, including the vibrant Pinkglow® pineapple, the ultra-sweet Honeyglow® pineapple, and the climate-smart Del Monte Zero® pineapple—each developed to meet evolving consumer tastes while advancing sustainability and flavor. Together, these varieties showcase the company’s continued investment in high-value, premium fruit offerings.

The Rubyglow® pineapple took more than 15 years of R&D to develop and requires nearly two years to grow. Grown using traditional crossbreeding methods, it demands precision at every stage of cultivation. A limited seed supply and lengthy growth cycle contribute to its rarity and premium status. Since its initial launch in China—where it sold out almost instantly—the fruit has expanded into North America and Europe. Today, global demand continues to outpace supply, with waitlists forming worldwide.

Marketing Director of FoodBev Media and host of the ceremony, Daniel Bunt, emphasized the significance of this year’s awards: “This year’s World Food Innovation Awards has seen an incredible plethora of products and brands from across the international food and beverage industry. The turnout at this year’s Winners’ Ceremony is a clear indication of the industry's hunger for innovation, providing entrants into our awards with a dedicated platform to promote themselves at IFE, with an increase in engagement both online and in person.”

Fresh Del Monte invites fruit lovers, retailers, and industry partners to experience the award-winning Rubyglow® pineapple and explore how it’s redefining the luxury fruit market.

GERMANY - Bayer announced that Guru Ramamurthy will become the new Chief Financial Officer (CFO) for Bayer’s Crop Science division. He will succeed Oliver Rittgen who has decided to pursue a career opportunity outside of Bayer after 25 years with the company. In his current role, Guru Ramamurthy is serving as CFO of Bayer US. The change will become effective as of July 1, 2025. With over 20 years of experience at Bayer, Ramamurthy brings extensive financial expertise and a proven track record in driving transformation and business growth.

Since joining Bayer in 2001, Ramamurthy has held various finance leadership roles across multiple business segments and geographies, a press release stated. Prior to being appointed as the CFO of Bayer US, he served as CFO of AskBio, Bayer’s wholly owned and independently operated gene therapy company. Previously, he was the Global CFO of Bayer’s Medical Care division and has held country and regional CFO positions across diverse segments. Over the course of his career, he has held key finance roles in Germany, Italy, Japan, and the United States.

“Guru has a strong track record of enabling business turnarounds and driving transformation through a holistic business perspective. His ability to shape business strategies to boost profitability and growth to deliver results, while building high-performing finance teams, has made his leadership stand out. His collaborative and innovative approaches have further amplified his impact. I am looking forward to working with him to shape the future success of our business,” said Rodrigo Santos, Member of the Board of Bayer AG and President of the company's Crop Science Division.

Guru Ramamurthy will be based in St. Louis, MO. The successor for his current role will be announced at a later date.

Oliver Rittgen joined Bayer in 2000 and served in various leadership roles across Finance. Before assuming the position as CFO for the Crop Science division in 2024, he held the CFO role for Bayer’s Consumer Health division. Prior to that, he held several regional CFO and Corporate Finance positions in Germany, Finland, and Thailand.

“Oliver has successfully been driving business performance and transformation across the divisions and has always made it a priority to develop his organization and people at the same time. His innovative and entrepreneurial thinking has helped us to further develop the financial operations of our business. I want to thank him for his valuable contributions and wish him all the best for the future,” added Rodrigo Santos.

KINGSVILLE, ON - Red Sun Farms is proud to support meaningful community initiatives, including our ongoing partnership with Make-A-Wish Canada.

As part of our commitment to promoting wellness in the workplace, Red Sun Farms offers employees the opportunity to purchase fresh produce boxes for a small donation. These boxes are filled with premium vegetables, freshly harvested from our greenhouses, a press release stated.

What makes this program truly special is that 100% of the proceeds are donated directly to Make-A-Wish Canada—Southwestern Ontario Chapter, helping to grant life-changing wishes for children facing critical illnesses.

This year, thanks to the incredible generosity of our team, Red Sun Farms is thrilled to announce a record-breaking donation of $10,240—a powerful reflection of our employees’ dedication and compassion.

“Our team continues to amaze me with their generosity and commitment,” said Jim DiMenna, President of Red Sun Farms. “Supporting Make-A-Wish Canada is deeply meaningful to all of us, and it’s inspiring to see how passionately our team rallies behind such an important cause.”

With year-over-year growth in donations, the bar has been raised for 2026—and the Red Sun Farms team is more than ready to meet the challenge head-on.