Do Family Night Right with Litehouse Homestyle Ranch
- by ANUK Staff
SANDPOINT, ID - Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S., is kicking off fall with a family-friendly national retail promotion. The “Do Family Night Right” promotion will support retailers across the country by driving sales with discounted pricing on a high velocity product, Litehouse 20 oz. family size dressing, and inspire consumers with content and recipes featuring delicious flavors like Homestyle Ranch, in an easy-to-use format.
According to Mintel, nearly 8 in 10 consumers want food packaging that offers product measurement or dispensing. The Litehouse 20 oz. family size squeeze bottle was developed with convenience and versatility in mind, and the product line’s strong sales performance illustrates that the value size format is winning over families nationwide.
Litehouse 20 oz. family size dressings account for 54 percent of the total U.S. value segment, and sales for Litehouse 20 oz. Homestyle Ranch are up 51 percent. The promotion is a strategic opportunity for retailers to boost sales and increase basket size, while also supporting category growth. During the 2018 promotion for 20 oz. family size dressing, Litehouse saw a 95 percent increase in sales, and 47 percent of sales came from new-to-brand shoppers.
“As employee owners, we pride ourselves on developing high-quality products that not only taste great, but also solve consumer pain points,” said Camille Balfanz, Senior Brand Manager at Litehouse. “Our refrigerated salad dressings come in an assortment of sizes and formats for any occasion, in beloved Litehouse flavors like Homestyle Ranch and Chunky Blue Cheese. Our 20 oz. dressings are available in a convenient squeeze bottle, perfect for family game nights, entertaining, and on-the-go occasions like picnics and tailgates.”
Running October 2 through November 2, the “Do Family Night Right” promotion includes an in-store campaign with signage, secondary displays and point-of-sale materials, sampling, and discounted pricing on Litehouse 20 oz. dressing at select retailers. To increase brand awareness and drive retail sales, the promotion will be supported by digital advertising, social media and blog posts, family-friendly recipes and more. Consumers will also have a chance to win $5,000 for their next family adventure with a text-to-win and online sweepstakes.
Litehouse dressings are available in an assortment of sizes and formats perfect for any occasion, including convenient family size squeeze bottles, dip tubs and glass jars perfect for snacking, as well as easy-to-pour bottles, all found in the refrigerated produce department at grocery retailers nationwide. Litehouse Homestyle Ranch dressing does not contain artificial preservatives, colors or flavors, and is made without high fructose corn syrup or added MSG.