Frieda’s Brings the Holidays to the Produce Department With Limited-Time Alliums Packaging
- by ANUK Staff
LOS ALAMITOS, CA - Across the store, shoppers are looking for ways to add more festive cheer into their everyday items during the holiday season—from peppermint-flavored drinks to snowman-themed tissue boxes. It’s time for the produce department to join in on the festive fun!
For the first time, Frieda’s is offering a collection of limited-time offer (LTO) holiday alliums, including pearl onions, cipolline onions, and a special edition of 6-ounce shallots, all featuring festive labels and packaging in easy-to-open clamshells that showcase the product. The holiday labels are decked out with red and gold ornaments that are sure to grab your shoppers’ attention and drive Q4 sales for your store.
Research shows that shoppers are more willing than ever to spend additional money on the best ingredients. In fact, 69 percent of shoppers agree that it is worth splurging on better ingredients during the holidays1, according to research done in partnership with C+R in 2019. Surveys reveal that 63 percent of consumers say they are likely to trade up to shallots and 48 percent of consumers are likely to trade up to cipollines1 from traditional onions.
Use Frieda’s eye-catching LTO holiday packaging to sway shoppers to switch!
“We know that the fourth quarter is a great time to inspire shoppers and make the most of the holidays,” says Cindy Sherman, Director of Marketing and Innovation. “Consumers are more likely to leave these décor-worthy items out on their countertops, leading them to use these up faster and come back to your store to repurchase.”