Fru-Veg Marketing Hires Mike Leone as New Senior Account Executive

Wed. October 15th, 2014 - by ANUK Staff

Mike Leone is joining Fru-Veg Marketing, Inc. as Senior Account Executive based in our new office at Manfredi Cold Storage in Toughkenamon, PA, effective Tuesday the 14th of October, announced Conchita Espinosa Chediak, CEO of Fru-Veg Marketing.  Mike’s vast experience in marketing berries will provide instant growth in our year round program, but more exciting for him is the opportunity to expand his list of commodities.  Mike will now be able to market a wide range of fruits and vegetable such as Clementines, Cherries, Stone Fruit, Asparagus, Value Added French Beans, etc.

Most recently, Mike was the East Coast Sales Manager of Giumarra International Berry, managing sales of imported and domestic blueberries, blackberries and strawberries throughout North America from their Avondale, PA office. Although berry sales were the primary focus of his nearly four year tenure with GIB, he was also directly involved with grower relations, procurement and logistics for the division.

Prior to joining Giumarra, Mike was employed with John Vena, Inc. and John Vena Specialties in Philadelphia, PA.  During his five years at Vena, he served as Salesman and Buyer of many commodities such as Asparagus, Berries, Tomatoes, Hot House Veg, and Specialty Vegetables.

Residing in a nearby suburb of Philadelphia, Mike is married with two sons. In addition to his eagerness and commitment to continual growth in the produce industry, he enjoys spending almost all of his free time with family sports and activities.

“The produce industry seems to offer new and exciting challenges every day. That's what excites and motivates me about my work, but most rewarding is seeing my kids get excited when they recognize our products in the supermarket; or enjoy the fruit that our farms produce; and especially when I hear them explain to friends how we help supply people with farm-fresh fruits and veggies. Their understanding and enthusiasm seems to bring it all full circle.

“I have been very fortunate to have worked for such high quality companies in my career, surrounded by so many hard-working and bright people. I look forward to continuing my path of growth with Fru-Veg and bringing the values and knowledge gained to this new and exciting endeavor!” 

This article was copied verbatim from a press release.

Fru-Veg Marketing