HOUSTON, TX - MountainKing Potatoes has announced the completion of a bumper crop-like harvest of its Butter Reds, one of the company’s most popular gourmet varieties which, when promoted with regular red potatoes, increase a grocer’s total red potato sales by 13 percent while earning 45 percent more per pound than regular russets.
Fresh packed in 3 lb, 5 lb, and 10 lb poly bags, the newly harvested Butter Reds are available October – April with marketing support available in the form of eye-catching display bins, display posters, trial coupons, in-store demos and quarter-pallet display boxes.
Known for their waxy texture which holds up better to boiling, roasting and grilling, MountainKing’s Butter Reds have become a preferred choice for stews, potato salads and when roasted with fresh herbs and grilled.
“When it comes to Butter Reds, it’s all about more flavor and more profit,” says John Pope, MountainKing’s vice president sales and marketing. “We like to think of the Butter Reds as setting the gold standard for red potatoes.”
Originally from the Netherlands, the 100-percent all-natural variety from Colorado’s San Luis Valley relies on Beta-Carotene for its intense yellow flesh.
Pope adds the Butter Reds appeal primarily to red potato traditionalists who prefer superior flavor and appearance when using reds as an ingredient. Plus, their buttery flavor requires fewer fattening toppings while they’re lower in carbohydrates than russets – two big selling points for health-conscious consumers.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKingproducts every week.
For more information, go to www.MountainKing.com.
