The following was copied verbatim from a press release:
San Jose, CA (November 3, 2014) The Mushroom Council announces today that Kathleen Preis has been promoted to Marketing Manager. In this new role, she will be taking on additional management responsibilities for key Mushroom Council program areas, while continuing to lead the school meals marketing initiative.
“In her two years with the Council, Katie has proven herself as a quick learner, adding tremendous value and a spark of enthusiasm to our mushroom marketing team,” said Bart Minor, president and chief executive officer of the Mushroom Council. “She has taken our initiative to introduce blended meat and mushroom products into the school lunch program from a simple concept to widespread adoption by school foodservice.”
Preis is a graduate of the internationally recognized Department of Food Marketing in the Haub School of Business at St. Joseph’s University in Philadelphia, PA. She recently completed the PMA Foundation’s Emerging Leaders Program.
“Katie has the ability to juggle many tasks, and we know she will continue to add value to the Council’s marketing programs by building demand for fresh mushroom consumption,” said Tony D’Amico, Mushroom Council chairman.
Mushroom blendability, the culinary technique of blending fresh, chopped mushrooms with ground meat entrees, is now the primary focus of the Council’s marketing efforts. Validated by the success in school meals, mushroom blendability opens up an entire new market for the industry by expanding the consumer experience opportunity of fresh mushrooms past the fresh produce section and into the deli, meat case and more.
