Prima® Wawona Empowers Retailers with Key Category Data
- by ANUK Staff
FRESCO, CA - Prima® Wawona, one of the largest stonefruit producers in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stonefruit category data. These insights from Key Category Data help retailers identify areas of growth and opportunity within the category and allow Prima Wawona to develop programs specifically tailored to their retail partners. Leveraging Nielsen data from thousands of grocery stores throughout the United States, this service from Prima Wawona enables retailers to customize their programs and promotions to achieve higher sales performance.
Prima Wawona offers a full line of organic and conventional stonefruit under the Prima® and Sweet2Eat® brands, allowing retailers to meet demand for this important summer fruit category.
"We’re the only producer offering this strategic data service so it’s a game-changer for retailers looking to serve existing customers and attract those who will buy organic—an increasingly important segment of the category," added Dan Gerawan, CEO. "We’re giving our retail partners insight on factors that drive success in this category, including how other leading retailers are performing, and that’s giving them a competitive edge in their market."
Prima Wawona reviews and analyzes data such as margins, the effect of price on sales volumes over time, retailer performance compared to the industry average, sales promotion performance, price gaps and more, segmented by commodity across the stone fruit category.
"Our goal in everything we do is to help our retail partners provide consumers with the right quantities of the highest-quality stone fruit available," said Ben Vived, Retail Sales Manager. "Our category management program allows us to monitor national trends and analyze category data on a per-retailer basis to provide recommendations and keenly tailored retail programs. For example, we can see if a retailer isn’t experiencing the expected sales volumes on yellow peaches or if there’s a growth opportunity on white nectarines, and work with them to fill gaps and capitalize on opportunities."