SPARTA, MI - Riveridge Produce Marketing is strengthening its commitment to beneficial partnerships with its customers with the addition of John Woodall to its staff.
“My new role at Riveridge gets me back into retail and working with customers one-on-one, which has always been the part of my career I’ve really enjoyed,” said Woodall. “For me, this is a full evolution of all my roles. I will stay in an industry where I immediately felt a connection. The grower community in Michigan is tight-knit, and I look forward to continuing to be a part of their success.”
With more than 30 years in produce sales and marketing from both sides of the desk, Woodall joins directly from five years in a similar role at Michigan Apple Committee (MAC), an organization tasked with improving the profitability of Michigan’s fresh and processed apple industries.
“As we continue to grow our organization and think about the future, we knew we needed a role that is a conduit to our retailers, wholesalers, and other customers with sales. Someone that knows the challenges and can see the opportunities from both sides,” said Kari Soldaat, Director of Sales, in a press release. “Working with John through MAC, we knew he was the ideal person for that role, and we can’t wait for him to hit the road running.”
A lifelong Midwesterner, Woodall will continue to work remotely and with on-site visits to customers and events. His role is one of managing and improving customer relationships, as well as being a bridge between sales and marketing.
Riveridge will also be attending the Global Produce & Floral Show, where it will unveil a new experience at booth #1475.
