SALINAS, CA - Royal Rose is introducing Radicchio in high-graphic bags that call out its many easy uses and the superfood nutritional values. Retail customers will stop and look at this "new" item that they may have not noticed before.
Radicchio has been a staple item in Europe for many generations. Royal Rose has done research to understand who the North American consumer is and how it can expand consumption. Royal Rose research discovered that Radicchio is popular with European transplants, trend-setting foodies, and high-end chefs. Royal Rose research also found that consumers did not know what Radicchio is and how easy it is to make many hot or cold dishes. Research also proved that consumers did not know that Radicchio is a certified superfood with great nutritional values.
Retailers will enjoy increased sales and reduced shrink as the bag protects against dehydration on the shelf and reduces re-work. This is a true win-win for re-introducing Radicchio to North America.
