This text was copied verbatim from a ShopWell press release:
On Saturday the 18th, during Fresh Summit, we will be announcing our partnership with PBH to provide content that reaches millions of ShopWell members. ShopWell’s objective is to help people understand which foods are best for their health goals. PBH’s rich trove of content furthers this aim by promoting fresh produce as a vital element of a healthy diet.
"PBH’s mission is to help people eat more fruits and vegetables, as this is a well known path to better health.” said Elizabeth Pivonka, Ph.D., R.D., President & CEO of Produce for Better Health Foundation. "Our partnership with ShopWell gives us a powerful new channel to reach more shoppers with timely, helpful, personalized guidance wherever they are – in the aisle or in the kitchen. ShopWell is blazing a trail to use digital tools to make a positive impact in changing the way people eat for better health."
We would love to talk to you about the partnership as well as how ShopWell is helping growers, retailers, and food manufacturers understand the quickly changing retail environment, from shopper demographics to shelf space optimization.
