<p>Some partnerships are par for the course, but this case is proving to be priceless. Price Chopper Supermarkets has entered into a multi-year deal with Mercatus USA. The retailer's digital marketing strategy will be enhanced by the incorporation of the software development company's Mercatus Smart Shopping Technology. With the new cross-channel digital marketing in their corner, Price Chopper seeks to improve their competitive advantage in the grocery industry, increase brand equity, and further perfect upon their financial performance. Greg Zeh, Price Chopper’s CIO explains, "Price Chopper shoppers are ready to use the digital world to gain more value out of their shopping experiences, and we recognize that innovative technology is a solid business strategy that adds value while delivering true differentiation and a competitive advantage."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.pricechopper.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
