Produce For Kids' Successful Fall 2011 Campaign Rakes In the Numbers


Sun. February 5th, 2012 - by Whit Grebitus

<p><strong>ORLANDO, FL</strong> - Produce for Kids, the philanthropically based organization bringing the produce industry together to educate individuals about healthy eating habits and fresh produce, is reporting a record setting Fall 2011 campaign season. The PFK season benefitted PBS KIDS and "Let's Move Salad Bars to Schools," raising over $202,000 for both, according to a press release. Consumers were encouraged to purchase sponsored fruits and vegetables in participating stores, where donations were then made to support the campaigns.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Kim Avola, Vice President, Produce for Kids states, “We’re delighted to share the record breaking results of our fall campaigns." Ms. Avola continues, “In partnership with our retailers and produce sponsors, we were able to raise money for two very worthy children’s causes.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Publix Super Markets and ten fruit and vegetable partners, supported “HealthySchools, Healthy Minds” and raised over $115,000 to present salad bars to thirty-eight schools in Publix communities via the “Let’s Move Salad Bars to Schools” initiative in partnership with United Fresh. The “Eat Smart for a Great Start” campaign raked in the numbers as well, raising $86,000 for PBS KIDS® and with participating stores including Ahold’s GIANT Food Stores, Martin’s, Giant Landover and Stop &amp; Shop divisions, United Supermarkets and Meijer, Inc. More than twenty-three produce suppliers also took part in support of the campaigns.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.produceforkids.org</p><hr class="legacyRuler"><hr class="invisible minimal-padding">