Columbia Marketing International, one of Washington state’s largest growers/shippers of premium quality conventional and organic apples, pears, and cherries, has launched its new Sweet Gourmet Pears Program. To help showcase this unique program, CMI created a new two box shipping display to maximize cross merchandising opportunities. Pouch bags will feature a range of varieties from D’Anjou and Red to Bartlett and Bosc. Each pouch bag presents a fresh recipe that is centered on a specific variety and when offered as a program is sure to increase sales within the category. High impact graphics presenting easy-to-make gourmet dishes will attract consumers to try pear varieties they never have before. To respond to consumer challenge concerning a pear’s level of ripeness, each pear pouch will come with tips on how to know when each variety is at its peak of flavor. CMI has rolled out with the Bartlett variety bag and other varieties will soon follow. If you’d like to see your product in this video segment, please send samples to 2020 L Street, Suite 320, Sacramento, CA 95811<hr class="legacyRuler"><hr class="invisible minimal-padding">
