Del Monte Fresh New Watermelon Spear Multipack

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Thu. September 18th, 2014
- by Andrew McDaniel     

CORAL GABLES, FL – Del Monte Fresh Produce has been named as a finalist for the 2014 PMA Impact Awards in Excellence in Packaging for its new Del Monte® Fresh Watermelon Spear Multipack.

“Traditional fresh cut watermelon does not have the shelf life that would allow it to be packed this way; however, we have developed a product from the unique watermelon to the packaging, which helps bring the American consumer’s favorite fruit on-the-go with them,” Dionysios Christou, Vice President of Marketing, Del Monte Fresh Produce, told AndNowUKnow.

The multipack includes five individually wrapped 2.7 oz. Del Monte® watermelon spears, providing consumers with a freshly cut, crisp, sweet, healthy watermelon snacks.  For on-the-go consumers focused on healthy living, the spears come in an easy-to-open bag and are 100% fresh with zero additives or preservatives.

“We wanted to be able to offer a healthy and unique grab and go snack product to the health-conscious consumer.  The multipack has one spear for every day of the school or work week.  This is the first watermelon product in the industry to be packed as an individual snack as well as in a multipack,” Dionysios added.

The packaging is currently being used for Del Monte® watermelon spears and Del Monte Gold® Extra Sweet Pineapple spears and has the possibility to be used for a variety of other fresh fruit products in the future. 

Del Monte Fresh Produce will be at booth 2502 at Fresh Summit.

Congratulations on the award nomination!

Del Monte Fresh Produce

 
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