SAN JUAN BAUTISTA, CA – Earthbound Farm has launched a new organic Kale Caesar flavor to add to its popular PowerMeal Bowl line.
“The new Kale Caesar expands the line with a contemporary twist on the traditional Caesar Salad,” the company stated in a press release.
Kale Caesar includes tender baby kale, red and green cabbage, and sweet shredded carrots packaged together with roasted sunflower seeds, tangy aged parmesan cheese, multi-grain croutons, and a lite Caesar dressing.
Available in a 5.5 oz clamshell, the ready-to-eat salad targets the on-the-go consumer trend, the fourth in the full line of PowerMeal Bowls that the company redesigned to better communicate ingredients and flavors.
In addition to the new Kale Caesar, new salad dressings have been included in the original Asian Noodle and Spinach Quinoa salad flavors, according to Earthbound Farm. Spinach Quinoa now comes with an organic red balsamic vinaigrette, and Asian Noodle includes an organic tangy tahini soy vinaigrette.
According to a 2013 Seurat Group/Earthbound Farm national survey, salad bowl consumers stock up and purchase nearly twice as many packaged greens each month as non-bowl consumers, which is why the company says these salad bowls are poised to deliver incremental sales in any salad set. The same survey found that 73% of consumers that try the PowerMeal Bowls indicate the intention to repurchase.
All four PowerMeal Bowl flavors — Kale Caesar, Asian Noodle, Southwest and Spinach Quinoa — are completely organic and available now, shipping with the suggested retail price (SRP) of $4.99 in 4.93 – 5.58 oz clamshells.
