RIVERSIDE, CA - Polymer Logistics is looking to bring big changes to produce aisles across America with the release of the world's first Wood Effect plastic crates. These foldable, stackable crates are made of simulated wood and combine the fresh look and feel of traditional wooden crates with the immense advantages of Retail-Ready Packaging, such as the "active-lock" mechanisms.
"If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail Produce aisle," stated Adrian Dale, Managing Director Polymer Logistics UK. "Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales."
The fresh produce aisle is a major focus of retailers looking to improve their establishments because retailers are increasingly recognizing the strong connection between the perception of freshness and locally-grown products and sales growth. Before now, retailers were forced to choose between costly traditional wooden crates and artificial, tired looking plastic crates.
Polymer's new Wood Effect Crates allows retailers the best of both worlds, keeping the farm-fresh look of wooden crates without the hygiene and cost issues actual wood crates pose.
According to a press release, the Wood Effect crates were named as a finalist for the United Fresh Produce Associations 2014 New Product Awards.
