Alsum Farms & Produce Debuting New Fast & Fresh! 24oz Microwave-Ready Gold and Red Potatoes

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Mon. December 22nd, 2014
- by Jordan Okumura     

FRIESLAND, WI – Alsum Farms & Produce Inc. is debuting its new Fast & Fresh! 24oz Microwave-Ready Gold and Red Potatoes this holiday season. This new product is expected to be a big hit in the produce aisle, offering on-the-go shoppers:

  • Year-round availability
  • Freshness and quality
  • Triple-washed and ready-to-cook out of the bag convenience
  • Quick 7 minute cook time

“Consumers are spending less time planning and preparing meals,” shared Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Demanding lifestyles coupled with the desire for healthier meals make the Alsum 24 oz. Microwave-Ready Gold and Red Potatoes a convenient side dish for today’s busy consumers and millennial shoppers.”

The microwaveable/steamer segment for the fresh potato category has seen 30% dollar sales gains over the previous 52 week period ending September 27, 2014, according to Nielsen Perishables FreshFacts® data. Alsum is looking to capitalize on this growing trend with this new product.

Fast & Fresh! 24oz Microwave-Ready Gold and Red Potatoes also feature eye-catching steamer packaging intended to showcase the trust and expertise of the farmer, Larry Alsum, while protecting the potatoes from greening due to light exposure.

Currently available at select retail locations, Fast & Fresh! 24oz Microwave-Ready Gold and Red Potatoes will be marketed alongside Alsum Farms' full-line of conventional, organic and specialty potato offerings.

Great work, Alsum Farms & Produce!

Alsum Farms & Produce