Alsum Farms & Produce Gears Up to Launch Harvest Delites Brand
- by Anne Allen
CAMBRIA, WI - If your love for potatoes knows no bounds, then you’re a person after my own heart. Alsum Farms & Produce, having recently celebrated its 45th year in the produce business, is gearing up to launch its Harvest Delites brand—with new crop fresh market Wisconsin Russet potatoes.
I had the chance to talk to Christine Lindner, National Sales, to learn a bit more about the brand’s launch this fall, and what makes it one to watch.
“We ship mixer loads, and we have a variety of sizes and packs available,” she tells me, before letting me know that the company plans to add red and gold potato category offerings in the future to expand the brand to other produce items.
Available in 5 lb and 10 lb poly bags, the Wisconsin size Russet potatoes are grown by family farmers. Alsum Farms & Produce, Christine lets me know, partners with these families to bring the freshest produce to market in the Midwest and beyond.
“From field to fork, Harvest Delites brings all the nutrition and Midwest flavor you expect. Grown by Wisconsin farmers with the highest integrity, you’re getting potatoes that are good for the body and earth,” Christine shares.
In addition to its quality potatoes, Harvest Delites offers attractive packaging—potato recipes included—to inspire consumers in the produce aisle. The brand also offers retailers signage, POS materials, and promotions to boost store sales in the potato category.
For those attending Fresh Summit, stop by booth #4135 to say hello to the folks behind Harvest Delites, and be sure to have a sample—or two—for me!