APEAM, CTGC and Crunch Pak

The Avocado Producers and Exporting Packers Association of Michoacán is appointing Eduardo Serena as the new interim Marketing Director for Avocados from Mexico. Mr. Serena steps into the role previously held by Emiliano Escobedo who has transitioned into a new position as Executive Director for the Hass Avocado Board. Ricardo Vega, APEAM Chairman, states, “We are delighted to appoint Eduardo to this role and know that his previous experience and background in the avocado industry make him the best person to lead APEAM during this transition.” Mr. Vega, continues, "Eduardo has a clear understanding of the Avocados from Mexico brand and our leadership position in the market."