Apio Launches New Eat Smart® Asian Sesame Vegetable Salad Kit

Fri. March 11th, 2016 - by Christofer Oberst

GUADALUPE, CA – Apio is launching a new superfood salad kit, powered by Asian flavors, in celebration of National Nutrition Month®.

Offering six nutrition-packed superfoods all in one convenient 12-ounce bag, Apio’s new Eat Smart® Asian Sesame Vegetable Salad Kit brings chef-inspired blends direct to the retail aisle. The kit includes savoy cabbage, red cabbage, green cabbage, carrots, kale, and crunchy cashews, along with crunchy sesame sticks and a sweet sesame dressing.

Apio's Eat Smart® Asian Sesame Vegetable Salad Kit

Asian salad kits are trending tremendously at retail. According to the Nielsen Perishables Group, Asian salad kits are growing 52 percent faster than the total salad kit category for the 52 weeks ending December 26, 2015. Anne Byerly, Apio’s Vice President of Marketing and Innovation, said in a press release that this new addition to the Eat Smart® brand promises to be a popular retail item.

Anne Byerly, Vice President of Innovation and Marketing, Apio“Our gourmet vegetable salads provide consumers with delicious, nutritious, restaurant-caliber salads that they may not have time to create from scratch,” said Byerly. “As the innovation leader in fresh-cut produce, we want to put a smile on our customers’ faces with easy and appetizing ways to eat healthy. This new Eat Smart salad gives them a refreshing option for spring and summer dining, and a good reason to visit the packaged salad aisle at their local grocery.”

Apio’s Asian Sesame Vegetable Salad Kit is available nationwide.

Apio