BAKERSFIELD, CA - The days until this year’s Organic Produce Summit (OPS) are quickly dwindling, and excitement for the event is industry-wide. As we prepare to connect with friends new and old on the show floor, AndNowUKnow sought insights from a few industry experts who will soon be making their way to Monterey. Among them is Atlas Produce’s Luke Fountain, who shared an exclusive preview of the company’s upcoming showcase.
What will Atlas Produce be showcasing during this year’s Organic Produce Summit? Why is now a good time to spotlight these offerings?
“At this year’s OPS, we will be highlighting our full line of Fresh Energy Medjool dates, including our certified organic options across whole, pitted, and chopped varieties, along with our popular date rolls, like coconut and almond.
With Ramadan timing, holiday momentum, and year-round interest in better-for-you options, retailers are looking for reliable, high-quality suppliers who can deliver both conventional and organic volume with strong retail appeal.”
What unique opportunities are sparked by events like the Organic Produce Summit?
“The networking and trade show floor at OPS creates real opportunities for partnerships that drive category growth. As a family-owned operation, we value these face-to-face connections to discuss innovation and what retailers need to succeed with dates and plant-based snacks.”
What makes Atlas Produce a strong partner in the organic space?
“Atlas is a family-owned and operated grower, packer, and shipper with deep roots in California. Dates are grown with minimal pesticides—our conventional fruit is nearly organic by nature—and we’ve significantly expanded our certified organic offerings across the board.
We’re incredibly proud of our California roots and family heritage in producing some of the best Medjool dates in the world. Whether it’s a simple, satisfying fresh date or an on-the-go Sunnies bite, our products deliver natural energy and sweetness without compromise. I’d love for OPS attendees to stop by, taste the difference, and talk about how we can help grow the organic date and produce category together.”
What additional growth is on the horizon for Atlas Produce?
“We’ll keep pushing organic growth, as demand remains strong and we’ve seen solid year-over-year increases. Expanding our Fresh Energy and Sunnies lines, enhancing sustainable packaging initiatives, and growing retail programs for both dates and energy bites are key priorities.
We’re also focused on supporting seasonal peaks—like Ramadan and holidays—while building year-round consumption through education and creative merchandising. We’re especially excited about our new crop coming this summer. This timing positions dates perfectly to fuel expanded supply for retailers heading into the fall and holiday season.”
Stop by booth #705 to see this enticing organic portfolio for yourself! For more exclusive industry insights, leave a tab open to ANUK.
