DALLAS, TX - Avocados from Mexico (AFM) is extending its Guac Fiesta campaign to reach the Hispanic trade in key markets.
From January 1 to February 1, 2015, the Guac Fiesta program will target 1,000 Hispanic chain stores and independents throughout California, Arizona, Texas, Chicago, New York, and Miami. The program will feature a mobile sweepstakes and an AFM coupon offer that also gives shoppers a fun new recipe to try, according to a press release.
“Guac Fiesta is a great way to reach the bicultural Hispanic who loves American football,” said Stephanie Bazan, AFM’s Hispanic Marketing Director. “Last year was the first year the Big Game was broadcast in Spanish and the sport is a great way to engage Hispanics during the top U.S. occasion in which guacamole is consumed.”
Retailers will receive support such as tear pad coupons and in-store purchase coupons to promote the product and ultimately increase consumption of avocados from Mexico.
The interest in NFL football and college football among Hispanics has increased between the years of 2010 and 2014, according to Experien Simmons data. In addition, data from Nielsen revealed that though the amount of Spanish speaking Hispanics that watch the NFL has increased, the majority of Hispanics who watch the NFL are bi-cultural and English speaking.
There’s no better time than now to start gearing up for prime football season.
