Aztecavo Evolves as One of Michoacan's Rising Stars


Fri. October 11th, 2013 - by Sarah Hoxie

<p><img src="https://cdn.andnowuknow.com/legacyWriterImages/ant.jpg" alt="Aztecavo 10/14/13" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Meet one of Michoacan, Mexico's rising stars... Antonio VillaseƱor of Aztecavo. Before the inception of Aztecavo, Antonio's father, Jose Antonio VillaseƱor, began establishing his roots as an avocado grower in 1979. He began exporting to Europe in 1984 and made his mark as an avocado pioneer. In 1988, Jose started to export avocados to Japan through different California companies and in 1995 he founded his company Vifrut, where he welcomed his sons Antonio and Gabriel and established a family business. In 2005, Aztecavo was founded through a joint venture between Vifrut and Agricom.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/work.jpg" alt="Aztecavo 10/14/13" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Since Antonio joined his father, he has assumed the role of CEO of Aztecavo, a position that has allowed him to engage their wide customer base and continue to drive growth in the company. Antonio tells AndNowUKnow, "Our company prides itself on the key principles of great customer service, quality, consistency of price, and food safety. These values are the reason that Aztecavo continues to grow in the avocado industry." </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>This year, Aztecavo has exported to the U.S., Japan, and Europe with approximately 40 containers per week entering the markets. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Work2.jpg" alt="Aztecavo 10/14/13" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The family-owned company farms avocados at its ranch operations in Michoacan and Jalisco, Mexico, with a family of growers that have helped define the company's role in the avocado market. With China and the U.S. leading the charge in avocado demand, Aztecavo has found their place in the industry and is growing and expanding their programs as demand takes off.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/work3.jpg" alt="Aztecavo 10/14/13" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding">