BAKERSFIELD, CA - Innovations are due to land at the Bako Sweet® booth at this month’s Global Produce & Floral Show. Bako Sweet will introduce its new White and Purple Single Sweets and discuss the brand's vision for the future of sweet potato shopping and consumption.
“We are thrilled to showcase our latest Single Sweets and heart-health initiatives at the Global Produce & Floral Show,” said Susan Noritake, Director of Sales at Bako Sweet. “We believe the future shopper of sweet potatoes is looking for more than just great taste—they want products that align with their values—whether that's heart health, convenience, or innovation. We're proud to be at the forefront of meeting those needs.”
As a press release explained, the brand is also diving deep into the future of sweet potatoes by researching emerging consumer preferences and developing new product offerings.
One of the initiatives that Bako Sweet spotlights is its heart-health promotion, designed to engage shoppers early and make a lasting impact. The brand has long offered heart-healthy products that carry the Heart-Check Certification from the American Red Cross, which highlights the natural health benefits of sweet potatoes and helps shoppers easily identify nutritious choices.
Bako Sweet is also rolling out new merchandising display bins by January 2025, ensuring stores are well-prepared for the influx of health-conscious shoppers.
In February, Bako Sweet will release hot pink and light pink packaging for its sweet potatoes in alignment with Heart Health Month, offering a bold visual cue for shoppers looking for nutritious and heart-healthy options.
For those looking to learn more about these exciting developments, swing by booth B1553!
