Bard Valley Natural Delights® Celebrates National Nutrition Month; David Baxter and Amy Goodson Comment
YUMA, AZ - March is the marker of many things on our yearly calendar, and National Nutrition Month is one of them. In celebration of the occasion, Bard Valley Natural Delights® is reminding consumers and customers that every day of the year is an opportunity to shine a spotlight on how Medjool dates can provide a healthy boost to everyone’s lives.
“Growing the category has been a priority for the brand and our growers since day one, so partnering with experts and influencers in the health and wellness space is a strategic part of our ongoing marketing efforts,” said David Baxter, Director of Marketing. “Whether they are sampling our products in-store or at their local hospitals, or sharing online and via television segments, we are extremely grateful that they use their trusted voices to help us grow the brand, and ultimately household penetration.”
With 500,000 new consumers flocking to the brand in the past year, the company’s extensive marketing efforts include an expanded registered dietitian program. According to a press release, Bard Valley Natural Delights has created several new downloadable resources on the topics of gut health, pregnancy health, diabetic health, and more. Registered dietitians with expertise in each area authored these resources and produced corresponding video content to be shared on social media and the brand’s YouTube page.
The brand also works closely with media and influencer dietitians to distribute relevant content, most recently partnering with Carissa Galloway and Amy Goodson.
“Natural Delights is a dream brand to work with as a registered dietitian because their product is so widely available, and I trust the quality since I’ve been eating them for years,” said Amy Goodson, MS, RD, CSSD, LD. “Most people don’t realize that Medjool dates are a whole fresh fruit and that they boast of so many nutritional benefits. I love that Natural Delights partners with registered dietitians to help set the record straight about this naturally sweet, wholesome (and, might I add, delicious) fruit.”
Remember this: every day is an opportunity to promote the health of fresh produce. So, keep efforts such as these on your radar with AndNowUKnow.