Bolthouse Farms to Open Innovation Center


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Wed. January 9th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Bakersfield, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">01.09.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Bolthouse Farms has plans to open its new Innovation Center which will improve the development and consumer appeal of new, all-natural products, and continue to enhance current Bolthouse Farm products across beverage, food and healthy snacks sectors. A ribbon cutting ceremony at the company’s headquarters is slated for January 16, 2013 in Bakersfield, California.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/bolthousebody010913.jpg" alt="Images010913" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The company's marketing department will also be making the Innovation Center its home, to ensure a smooth integration of Bolthouse's marketing and merchandising efforts, according to Food Product Design.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Bolthouse has recently made huge marketing strides with the likes of its Baby Carrot ShakeDowns and Eat 'Em Like Junk Food Campaign.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Bolthouse was acquired by the Campbell Soup Company in August 2012.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.foodproductdesign.com/news/2013/01/bolthouse-farms-opens-innovation-center.aspx" target="_new"> Bolthouse Farms </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">