Cal Giant and Atlas

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Wed. May 30th, 2012

California Giant Berry Farms has two great Summer promotions in the works. The Summer Smoothie Sweepstakes offers berry lovers a chance to win a Hamilton Beach Smoothie Smart™ Blender. By entering the contest on the company's website and Facebook page, 13 lucky winners will be chosen between now and July 2nd. Also slated for July is the company's "Giant Fans of Baseball" which will run through August and offers entrants gift certificates to Play it Again Sports. Cindy Jewell, Director of Marketing, tells AndNowUKnow, "To accompany the baseball promotion, we are tied in with the San Francisco Giants to sponsor baseball skills clinics for kids, featuring Giants Alumni. California Giant Berry Farms is excited about this venture that lets us raise awareness about our berries while promoting both healthy eating and fitness."<hr class="legacyRuler"><hr class="invisible minimal-padding">Atlas Produce is reflecting on a successful first quarter. Caramel Naturel sales increased 32% due to great promotions and a raised awareness about the year round availability of the date program. Many retailers see dates as a strictly Fall or holiday item but when merchandised right, Winter and Spring can be very profitable for retailers. Ben Antongiovanni, Vice President of Sales, tells AndNowUKnow, "We still have excellent quality Caramel Naturel Medjool Dates available and will have plenty of supply for our current customers. Supply should being to get pretty tight this Summer around Ramadan and I would encourage all retailers to have dates on the shelves by July 1st to maximize those Ramadan Sales." <hr class="legacyRuler"><hr class="invisible minimal-padding">