BAKERSFIELD, CA - Focused on expanding assortment in ways that balance convenience-driven solutions with differentiated specialty offerings as organic continues to gain market share, Grimmway’s Cal-Organic Farms has much to share at the rapidly approaching 2026 Organic Produce Summit.
“At Cal-Organic Farms, 2026 is shaping up to be a year of innovation. We're introducing exciting developments across products, packaging, and strategic partnerships, all designed to meet evolving consumer preferences and retail needs,” Katie Diesl, President of Organic Vegetable Category for Grimmway Produce Group, shared. “Our innovation pipeline is focused on flavor-forward varieties, convenience-driven solutions, and differentiated offerings that help retailers stand out. New additions include colored cauliflower, value-added cabbage offerings, specialized retail packaging formats, and additions to our specialty vegetable portfolio.”
In an industry heavy on connections, Katie shared that the personal conversations OPS enables with industry peers and customers alike help strengthen relationships, foster collaboration, and create opportunities to better support its partners' evolving needs.
“The Organic Produce Summit provides an outstanding opportunity to showcase the strength and premium quality of our Cal-Organic Farms program. As one of the industry's leading organic vegetable growers, we're excited to connect with key retail and wholesale partners, highlight our latest innovations, and discuss ways we can continue growing the organic category together,” Katie commented.
Partnerships like the one Grimmway entered with BIMI® Baby Broccoli. Katie told me that BIMI®, the UK's leading tenderstem broccoli brand, brings a unique premium vegetable variety to the U.S. market.
“As we look ahead, our focus remains on bringing innovative products and solutions to market that support category growth, meet evolving consumer expectations, and create value for our retail partners,” she said. “BIMI® offers consumers a flavorful, versatile option and provides retailers another way to differentiate their organic vegetable assortment.”
Diving deeper into the Cal-Organic Farms portfolio, Katie explained that the company is uniquely positioned to support customers with premium organic vegetables, a reliable year-round supply, and comprehensive marketing support.
“Our scale, growing expertise, and category leadership allow us to consistently deliver the quality and service retailers depend on to grow their organic programs. We continue to expand our offerings in value-added and specialty organic vegetables as consumers seek products that deliver both convenience and wellness benefits. Organic produce remains strongly associated with health and quality, creating significant opportunities for innovation throughout the category,” she said.
Cal-Organic Farms remains committed to partnering closely with retailers and buyers to develop premium organic vegetable programs tailored to their unique needs. From production capacity and category insights to its innovation pipeline and customer-focused support, the team offers resources and expertise needed to help grow the organic vegetable business.
“We're excited about the opportunities ahead and look forward to collaborating with our customers to create solutions that drive results, strengthen the organic category, and deliver value throughout the produce department,” Katie concluded.
OPS 2026 returns to Monterey, California, July 14–16. Be sure to check out Grimmway and Cal-Organic by visiting booth #301.
Companies in this Story
Grimmway Produce Group
Family-owned and operating in Bakersfield, California, Grimmway Farms traces its roots to a produce stand started by the…
Cal-Organic Farms
Cal-Organic Farms began operating in 1984 with a quarter acre of lettuce and the determination to do things differently.…
