Calavo Growers Announces Changes Within Sales Leadership Team; Rob Wedin Shares

Tue. February 15th, 2022 - by Chandler James

SANTA PAULA, CA - Calavo Growers recently announced changes to its sales leadership team, revealing that one company veteran is preparing to step into retirement as another fierce fresh produce champion steps up. The supplier’s Vice President of Sales, Bob Collier, is entering retirement, and Gordon Breschini has been promoted to the role of Director of National Sales for the Calavo Fresh team.

Gordon Breschini, Director of National Sales, Calavo FreshBreschini has been with Calavo since 2008, most recently serving as Senior Account Manager. According to a press release, he will now lead the national Fresh Sales team, targeting volume growth; managing United States avocado-customer relations by working with Fresh Directors and Account Managers; and working to establish avocado pricing strategies that drive profits for the company and customers.

In the press release, Calavo also recognized the retirement of Bob Collier. The move comes after a long and successful career, following over 30 years in avocados, including 16 years at Calavo, most recently serving as VP of Sales for the company.

Gordon Breschini has been promoted to the role of Director of National Sales for the Calavo Fresh team as the supplier’s Vice President of Sales, Bob Collier, announced his retirement

Rob Wedin, Executive Vice President of Sales, commented on the recent leadership changes.

Rob Wedin, Executive Vice President of Sales, Calavo Growers“Calavo is fortunate to have dedicated leaders like Gordon to support the growth of our Fresh Sales team,” stated Wedin. “We look to his experience with our company and in the industry to help grow our avocado and other fresh sales. Calavo would also like to thank Bob for his leadership within our company and wish him well in his retirement.”

In his new role, Breschini will report to Wedin.

Congratulations to each of these sales leaders as they take their next steps.

Calavo Growers