IRVINE, CA - A pivotal vote is on the horizon for the California Avocado Commission (CAC) that will give California avocado growers the chance to determine whether or not the association will be reapproved for another five-year term. The vote is a state-mandated referendum vote that takes place every five years, and will fall on February 16, 2021.
“The referendum process is a vital component of the law that established the California Avocado Commission,” said Rob Grether, Chairman of the CAC Board of Directors. “It provides growers the opportunity to cast their vote on continuing the operations of the organization.”
All ballots will be mailed to eligible California avocado commercial producers on Febrarury 16, and are required to be postmarked and sent to the CFDA for counting by March 17, 2021, according to a press release.
Results of the vote are expected to be tallied by CFDA and announced no later than March 31, 2021. Since its inception in 1978, there have been eight referenda votes to reapprove the commission.
“The California Avocado Commission exists to support California avocado growers and is governed by a Board of Directors comprised of their peers to ensure good stewardship of grower funds,” said CAC President Tom Bellamore.
CAC currently focuses on promoting grower viablility by increasing demand for California-grown avocados at a price premium and increasing the fruit’s perceived value, preference, and loyalty. As of now, approximately 70 percent of the commission’s budget goes toward marketing, strategic development, and creating targeted programs with retailers and foodservice partners.
In addition, CAC advocates for California avocado growers on issues such as water, trade and export, supporting production research, and grower education.
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