WATSONVILLE, CA – California Giant Berry Farms’ “Blended, Splendid, and Smooth” campaign is winding down.
The company enjoyed greater success than anticipated compared to its "All About Pies" campaign held last year, which generated more than 100 new pie recipes from participants. As a result of these campaigns, California Giant has seen 2,500% increase on its website as of this date in January compared to the same time last year, according to a press release.
While this may be a shock, California Giant attributes this achievement to the power of successful partnering with brands like Blendtec blenders, Natural Delights Medjool dates, Noosa yogurt, and SUNSET Produce, rather than whether smoothies or pies were considered more popular.
“Consumers love the opportunity to participate in promotional events, and by combining forces with partners, especially those within the produce department, we are able to extend our reach and bring greater benefit to the consumer,” said Cindy Jewell, VP of Marketing for California Giant Berry Farms.
These alliances provided the chance for California Giant to offer a number of prizes including weekly winners, free recipe e-books for all who enter, and a grand prize for the conclusion of the campaign. The results are increases in followers via digital platforms and more consumers opting in to receive updates by email from the company blog.
“They want solutions and we know from previous success that smoothies are very popular with consumers of all ages right now, so this type of campaign is a homerun for all of us partners in the program,” Jewell said.
Because the contest is not officially closed until mid-February, the numbers are not yet final. But California Giant is far from finished, launching a similar campaign in time for Valentine’s Day and promising many more to come during the 2015 year.
