California Giant Berry Farms Sponsors 5th Annual Tour De Fresh

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Wed. January 10th, 2018
- by Kayla Webb     

WATSONVILLE, CA – California Giant has announced in a press release that it will sponsor the 5th Annual Tour de Fresh this July. As this is not California Giant’s first time sponsoring the event, it hopes to build off of previous years’ experience with new elements, which will benefit riders and sponsors alike.

With the four previous years of the event having generated more than $600,000, funds which were used to provide children with access to fruits and vegetables through more than 180 salad bars in schools around the country, California Giant hopes to continue the success with this year’s event.

Cindy Jewell, VP of Marketing, California Giant

“It’s hard to believe we are already celebrating the 5th year of this produce industry event,” said Cindy Jewell, VP of Marketing for California Giant.

And with the fifth year, the company has made some positive changes to the event. It has decided to add a fourth day of riding and a festival at the finish line of the ride. In addition to sponsoring the event, California Giant has donated an auction item to the Bids for Kids Auction, bidding on which has already begun online, held by the United Fresh Start Gala.

Riders on the third and final day of the 2017 Tour de Fresh

The auction will conclude on January 16th, a short while before opening day of the tour on July 22nd.

For tour swag, jerseys, and more information, check out

California Giant Berry Farms Tour de Fresh