Carl Mastronardi Dishes on DelFrescoPure®'s Lit Greenhouse Investments and Expansion

Fri. October 29th, 2021 - by Jordan Okumura

KINGSVILLE, ONTARIO, CANADA - With the increasing demand for exceptional food quality, high flavor, and consistent supply, many in the greenhouse industry have ramped up investments in lit facility expansions, featuring new and advanced grow light technology. One such player in this game is DelFrescoPure®, whose recent strategies are allowing the fresh produce partner to meet demand with excellence.

Carl Mastronardi, President, DelFrescoPure®“The mission and vision behind lit greenhouses are, ultimately, to better serve the customers. These days, there are many issues within the supply chain, so by having lit greenhouses we are able to guarantee retailers have a consistent supply,” Carl Mastronardi, President, tells me. “Our greenhouse-grown produce has an incredible flavor and is high in quality—from harvest to the retailer’s fresh produce department.”

As Carl adds, these high-tech lit greenhouses are invaluable for the future of fresh produce especially in the supplier's local growing regions as lit greenhouses allow Canada to have food security. Especially during these last few years.

By having lit greenhouses, DelFrescoPure® is able to guarantee retailers have a consistent supply

With the vision for lit agriculture in a constant state of coming to fruition, DelFrescoPure has been putting its money where its mouth is—most recently in Leamington, Ontario. Home to the company’s latest expansion, DelFrescoPure is bringing its newest 25 acres online, which is producing 35 varieties of tomatoes including TOV, Beefsteak, Delights, Ombra, Grape, and more.

The future plans for the location remain under lock and key, but Carl assures me that DelFrescoPure will continue to expand as the market dictates. And, strawberries appear to be surfacing as the most worthy candidate for rapid retail growth.

These high-tech lit greenhouses are invaluable for the future of fresh produce, especially in the supplier's local growing regions as lit greenhouses allow Canada to have food security

“DelFrescoPure wants to communicate that we are always striving to come up with new products and the highest possible quality and flavor. We are very conscious about consumer safety and have the strictest packaging guideline in place,” Carl adds. “It is a great time to partner with us in both ingenuity and long-term growth.”

A huge congrats to DelFrescoPure on this most recent lit expansion and for scaling to meet growing retail demand! We will be keeping our eye out for the team’s next phase of growth, and so should you!

DelFrescoPure®