NOGALES, AZ - Looking to strengthen your produce department with high-quality table grapes? Look no further. As we caught up to discuss the recent Spring Grape Summit in San Diego, California, Divine Flavor’s Senior Vice President of Sales Carlos Bon pointed to a unique opportunity for retailers to increase their overall grape sales.
“When we analyze the consumer data, we’re seeing that some of the key drivers for category growth in the last couple of years have been in incremental purchases and specialties that don’t cannibalize the regular green and red sales,” Carlos explains, uncovering an opportunity for grocers to increase the category’s overall basket share.
“Some of the biggest opportunities in the table grape sector are in specialty and organic grapes. Divine Flavor is the largest organic and specialty grape grower in Mexico, and we plan to grow even further in terms of volume and promotion opportunities,” Carlos continued.
With a wide range of premium, high-flavor varieties in its portfolio, Carlos emphasizes Divine Flavor’s ability to establish a unique channel of demand in the space—one that leads to more table grapes in shoppers’ baskets. This is backed by the company’s expansion into Jalisco, Mexico, which allows it to hone the flavors of its premium grape varieties longer to deliver the best eating experience to consumers.
Beyond the unique appeal of its robust portfolio, Divine Flavor also maintains its competitive edge by providing its partners with a convenient, one-stop shop for their fresh produce needs.
“We provide increased value on the logistics side,” Carlos assures. “Our customers greatly appreciate the fact that we offer a one-stop shop for a variety of produce items. We want to make things easier for our partners, and what better way to do it than by meeting all of their needs at one stop?”
You heard it here first! Up your organic and specialty grape assortment and watch the table grape sales rise.
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