Castle Rock Vineyards and Simonian Fruit Company


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Sun. July 15th, 2012

Castle Rock Vineyards has transitioned out of its desert deal and has kicked off harvest in Arvin, California. The grower is currently<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">harvesting Flame Seedless, Sugarones, and Black Summer Royals. With great quality and supply, the season has gotten off to a fantastic<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Summer start. Laurie Rinard, tells AndNowUKnow, "We are not only offering great promotable quantities to retailers this month,<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">but are presenting them in our new "Royalty" and "Castle Rock" stand up bags. With our high graphic display bins, cross merchandising and<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">promoting our grapes is the perfect way to increase consumption as well as sales in the category.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Simonian Fruit Company is picking up momentum on its stone fruit harvest in the Central Valley. Now in peak season, the grower is<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">harvesting yellow peaches, yellow nectarines, and plums until the end of September. Supply has been adequate this year and quality great. Jeff Simonian, Sales Manager, tells AndNowUKnow, "The market has been good to us so far this year and we are looking forward to promoting the category with our retail partners as it carries us towards our pomegranate season."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">