CHELAN, WA - The locks to many doors in life can be opened with education-shaped keys, and the produce industry is no different. Offering retailers, consumers, and fellow suppliers critical insights into the world of growers through its farm education videos, Chelan Fresh understands this concept. That is why the fruit maven recently took home a Besties Award for Best Educational Videos.
“At Chelan Fresh, we have found that not only do our retail buyers want to continue to learn more about our farming operations, but consumers are also especially fascinated by everything that growers do to bring a crop to the retail shelves,” says Lorinda Oscarson, Brand Content Manager. “Our farm education videos are some of our best-performing content across our social media channels as consumers continue to soak in all of the knowledge that growers provide in these videos. It allows consumers to connect directly with our brands and feel a part of the fruit they enjoy.”
As the social media coordinator for AndNowUKnow, scrolling Instagram in search of Chelan’s weekly #FarmFriday video has become a ritual, as I’m sure it has for buyers and shoppers. With the help of its impressive grower team, the supplier takes viewers behind the scenes of its popular crops, giving everyone an exclusive glimpse at what goes into producing the fresh fruit they enjoy.
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Over the past year, Chelan Fresh has shown us the big and small steps that go into growing its high-quality offerings, having farmers like Kaitlyn Thornton and Hawkins Gebbers describing everything from the cherry pollination process to the use of helicopters to protect the fruit. Additionally, the company uses its #WCW posts to spotlight female growers in the industry, celebrating the role of women in produce and their successes.
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With more consumers thirsty for knowledge about where their food comes from, companies across the produce industry can follow Chelan Fresh’s lead by sharing their insights through marketing campaigns, social media, and more. Because, as Benjamin Franklin once put it, “An investment in knowledge pays the best interest.”
Congratulations to Chelan Fresh on this well-deserved win!
